short case analysis

case one

QUESTION 1: Why do you think IKEA’s expansion into Europe went so well? Why did the company subsequently stumble in North America? What lessons did IKEA learn from this experience? How is the company now applying these lessons?

QUESTION 2: How would you characterize IKEA’s strategy prior to its missteps in North America? How would you characterize its strategy today?

case 2

QUESTION 1: How would you characterize the strategy for competing internationally that Ford was pursuing prior to the arrival of Alan Mullaly in 2006? What were the benefits of this strategy? What were the costs? Why was Ford pursuing this strategy?

QUESTION 2: What strategy is Mullaly trying to get Ford to pursue with his One Ford initiative? What are the benefits of this strategy? Can you see any drawbacks?

Help me to answer those two case, at least 200 words for each case(not for each question) . Totally at least 400 words is ok. No plagiarism.