Signature Assignment: Final Global Business Plan
About Your Signature Assignment
Signature/Benchmark Assignments are designed to align with specific
program student learning outcome(s) in your program. Program Student
Learning Outcomes are broad statements that describe what students
should know and be able to do upon completion of their degree.
Signature/Benchmark Assignments are graded with a grading guide or an
automated rubric that allows the University to collect data that can be
aggregated across a location or college/school and used for
course/program improvements.
Purpose of Assignment
This course has provided the in-depth information necessary to create
an all-encompassing global business plan. The final goal is the
assimilation of all previous assignments pertaining to the business plan
into a comprehensive and cohesive presentation by the student.
Assignment Steps
Prepare a minimum 2,100-word Final Global Business
Plan. Your Final Global Business Plan should integrate previous global
business plan assignments.
Include the following information:
- Develop an Executive Summary including a short overview of the
entire Final Global Business Plan. It should follow the structure and
order of the plan and not exceed two pages. - Design a Mission Statement and articulate the purpose of the company’s existence in as few words as possible.
- Identify the company name, product or service description, and
explain the information obtained regarding the legal, cultural, and
ethical challenges that formulated your rationale for selecting your
target country. Describe the mode of country entry selected. Refer to
your country risk analysis. - Develop a chain of command and describe the legal company structure selected. Refer to your organization and product analysis.
- Define the Foreign Corrupt Practices Act and how it’s applied in international business.
- Formulate an industry analysis to include: industry size, growth
rate, industry trends and long term prospects. Refer to your industry
analysis. - Develop a market analysis to include: a market segmentation and
target market selection, SWOTT and PEST analysis, estimate of annual
sales, market share and distribution channels. Refer to your
organization and product analysis. - Describe the following as part of your marketing plan: product
modification-if any, influences of social culture on product, pricing,
use of current global information technologies to promote product
introductions and distribution channels. - Describe in detail the functions of the foreign exchange market as
it pertains to: currency conversion to implement payment of trade and
supplies, the potential risks in exchange rates, and cyber and
technology risks. Refer to your Week 3 Individual Assignment. - Identify two potential international sources of financing. Refer to your Week 4 Individual Assignment.
- Compose an income statement extending three months to include: cash
from units sold, less variable and fixed cost, less taxes, to equal
monthly net profit. Use estimated unit value. Refer to class discussion. - Compose a cash flow statement extending three months to include:
cash balance at beginning of month, monthly cash flows from operations,
less uses of cash, to equal cash balance at end of month. Use estimated
cash flow values. Refer to class discussion. - Explain what type of exit strategy would be appropriate for your
business venture. Several strategies to consider are: divestiture of
assets, handing over to a joint venture partner, diversification,
shutting down operations. - Recommend whether this global venture is feasible or not. Propose whether to proceed with this business or not.

