small paragraph 51
Watch the video and answer the following questions.
Question one
- Watch the Pinkberry case study. Which one of the VALS (Values and Lifestyles) lifestyle groups best defines the Pinkberry target audience? Why? Provide a rationale for your answer.
Question two
- Describe a recent purchase that you have made using each of the five steps in the buying process. Remember that problem recognition, or an internal/external trigger for the brand, is the first step in the buying process with post-purchase dissonance as the last.
Question three
- Finally, describe each level of Maslow’s Hierarchy of Needs. Which level describes you the most when making purchases. Provide a rationale for your answer and use an example to highlight the level.
