Social Communication and Professional Communication

Instructions

For this, you will be asked to generate posts on social media as it is used by businesses.

Your current employer is interested in using various social media to
increase the company/organization’s profile in the area. The
company/organization has also recently introduced a new product or
service that your boss wants the general public to know about. You have
been asked to create the initial contact to the public on both Facebook
and Twitter.

1. Select a product or service that is appropriate either for your current job or for the career you intend to have.

2. Create two Facebook posts of up 100 words each announcing the
product/service to the company’s Facebook audience and two tweets (limit
140 characters including spaces) for the company’s Twitter audience
announcing the new product or service. These should be written as if
they will be posted to social media, but should be submitted as a Word
document.

3. Keep in mind the conventions of social media. Grammar and spelling
are critically important, as is maintaining professionalism while still
being fun and welcoming to customers or clients.

4. Write a 2-3 paragraph reflection on how you approached these posts
and how writing social media posts for a professional entity like a
business differs from your personal use of social media.