social media analysis paper 2

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Instructions

You are required to submit a 3-4 page paper describing your assessment of a particular company’s social media strategy.

Content Requirements

For this paper you should

  1. Describe the firm you selected
    • Provide an introduction of the firm
    • Describe the industry in which it operates
    • Describe its target market
  2. Analyze its social media
    • Discuss its social media usage
    • Discuss how the firm is using various platforms
  3. Evaluate the firm’s social media strategy
  4. Make recommendations

Social Media Analysis Paper

You are required to submit a 3-4 page paper describing your assessment of a particular company’s social media strategy.

Formatting Requirements

  • This paper should be 3-4 pages double spaced, Times New Roman, 12 point font.
  • The paper should have 1” margins.
  • It is important that you use at least five credible sources to support your arguments.
  • Proper in-text citations must be used. Plagiarism will result in a zero for this assignment.

Due Date

  • Submit by Sunday of Unit 7 by 11:59 p.m. CST.