Social Media Marketing Case Study, writing homework help
Students
(individually) must develop and submit an originally written paper in
the style of a case study in social media marketing. The paper must
be about a selected non-profit entity and contain a survey of
in-depth research on an issue that is relevant to a main concept in
this course.
The
project will incorporate a specific issue concerning the development
and implementation of a social media program as an application of the
theory discussed in the reading and discussions. Collection of data
and analysis are major features of these projects.
Instructions
- Select
an overarching topic in this course where you think you have the
most interest from the following list. Your writing will likely be
more focused on a specific sub-topic within one of these main
topics, but this list will help guide you in the beginning. Review
samples of case analysis included in the Assignments/Project tab.
For
this project, your topic should come from Chapters 3-8. The following
list is a suggestion for topics:
- segmentation,
targeting, and positioning - social
identity and social media usage - group
influence in social media - social
community zone - social
publishing zone - social
entertainment - social
commerce
- Sign
up for Case Study Final Project by the due date on the “Case Study
Final Project: Topic Selection” discussion board by creating a
thread with your topic in the subject line. The body of the message
in the thread should include the main topic from the list above (or
another approved topic) and the subtopic of interest.
- For
example, if student David Campbell would like to write a case study
about the organization’s current social media efforts within the
social publishing zone, he would go to the “Case Study Final
Project: Topic Selection” discussion board and create a thread
with the subject line ‘Social publishing zone’. In the body of
the message to post, student David Campbell would write: David
Campbell will write a case study about the social publishing zone
topic. Specifically, the focus will be on the content
characteristics (e.g. originality and impact of the contribution).
The
instructor will respond to each post to state if the topic is
approved or ask for additional information. No project submissions
will be accepted before they are fully approved, so check back after
posting to confirm that the project was approved.
- Using
netnography,
research and write a case study. The case study should include brief
background information and qualitative and/or quantitative data that
is relevant to the assigned entity and topic. The bulk of the
writing should profile a real issue within the context of your
chosen topic from step 1. You will likely have to consult the
organization staff, internal publications, official social media
accounts, credible online source, and/or other reliable sources of
information to compose your case study. - Create
three or more discussion questions at the end that allow the reader
to reflect on the concepts in this course that are related to your
topic. The discussion questions must encourage supported critical
thinking based on the focal concept in your case. - Submit
your case study through Blackboard by the deadline.
