Sonic

You’re planning customer support services for Sonic’s new smart phone product. Review what you
know about your target market and its needs; also think about what Sonic’s competitors are offering.
Then respond to these three questions about designing and managing services.

• What support services are buyers of smart phone products likely to want and need?

• How can Sonic manage gaps between perceived service and expected service to satisfy customers?

• What postsale service arrangements must Sonic make and how would you expect these to
affect customer satisfaction?

I need answers for all the questions and overall it should be 450 words. I need references and you can refer to the textbook link below.

http://socioline.ru/files/5/283/kotler_keller_-_ma…

I need other references also apart from this book.