southwest airlines case analysis 2

/in /by

Doing only a part of this case.

How should Southwest Airlines grow given the fact that it has largely saturated its short-haul markets with point-to-point service?

-Should it expand into long haul and add a longer-range aircraft? (C-49): CEO said long-haul markets were attractive (C-50) (NICOLA)

-Should it expand into international service: Maybe compare to JetBlue (C-49)

about 400 words