Strategic Action Plan – The Boeing Company The Boeing Company is a major contributor to the airline

Action Plan – The Boeing Company
Boeing Company is a major contributor to the airline industry. It competes globally with companies like
Airbus Industries, Bombardier and Northrop Grumman to provide aircraft to
airline companies, military aircraft and defense systems for the government and
satellites for contractors. Boeing’s
competitors are constantly evolving and refining their business in order to
catch up to Boeing and take claim to their share of the market. Increasing competition, labor issues, high
expenses and product delays has forced Boeing to re-evaluate its processes in
order to overcome those challenges and improve the competitive advantage that
they seek (Daft & Samson, 2012).
responsibility to its customers, investors, suppliers and employees are the
main areas that Boeing would need to focus on most to accomplish its
goals. Keeping the aforementioned happy
and satisfied will allow Boeing to work on the deficiencies identified to help
solidify the company. Communication,
collaboration and prioritization are the main strategies that will help Boeing
design the intended change plans.
Understanding its weaknesses and opportunities that would be found in a
SWOT can create new strengths and opportunities. Collaborative efforts between departments can
increase the efficiency that the company currently lacks (Schmidt, 2015). Additionally, new department creations can
help create the new opportunities to expand its place within the market. The key strategy of open communication with
investors and employees brings support and loyalty from those that support both
financially and with labor. Avoiding
labor disputes will keep employees on the line completing orders which result
in order fulfillments and a healthy revenue stream.
is known for its stronghold in Research and Development (Schmidt, 2015). A weakness as discovered in Boeing’s SWOT is
the heavy financial investment that impacts other areas of the organization. Operationally, R&D was paramount in the
development of the 787 project, however delays in production has resulted in a
direct impact on the company revenues (Hellman, 2013). A streamlining effort with concentration of
collaboration and training will help reduce delays as well as increasing
R&D prospectus. Condensing
departments and making experts available to cross-train will help each
remaining department operate as efficiently and effectively as possible. The ability to supplement a project with
cross-trained employees increases the versatility of the plants as well as
promoting an innovative environment that will contribute directly to
The role of change leaders should be focused
on communication. To satisfy all areas
and business functions, leaders must communicate continuously with all involved
areas. Proposing the changes to
investors, identifying new opportunities and resolutions to existing weaknesses
to help facilitate continued support.
Maintaining quality relationships with suppliers is key to ensuring that
delays are not due to any parts delays or strong-handing by suppliers by giving
preferred treatment to competitors.
Setting out a clearly defined objectives to employees will keep labor
disputes to a minimum, furthermore, increased training opportunities that
increase their value will increase morale and productivity (Schmidt,
These strategies will prove to be
successful for the company because the change efforts are focused on refreshing
current operation processes, processes that currently exist but need a tune-up. Results of the change plan should be
reflected by way of healthier annual revenues, continued relationships,
exposure to new markets and expansion of presence globally. Boeing’s future successes will strengthen
their hold in the aviation industry, making them the choice option for all
companies that require their product.


Daft, L. & Samson,
D. (2012). Management. New York: Cengage Learning.
Hellman, J. (2013). The Boeing
Company: A Short SWOT Analysis. Retrieved from
Schmidt, A. (2015). The Boeing
Company: Filing a New Flight Plan for 2015. Retrieved from