Strategic Plan and Forecasting

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Team Report: Strategic Plan and Forecast: The management team should draft a Strategic Plan and Forecast outlining a competitive strategy for the selected organization over a three-year outlook period.

Reference the team’s vision/mission/values/objectives and performance expectations. Analyze the organization’s industry.

Review company baseline statistics regarding marketing, product design, assembly, human resources and finances which in turn may be summarized in a brief SWOT and tied to financial and market share outlook targets. Develop annual income statement projections.

Indicate benchmarking criteria. Specify prudent ex ante measures for dealing with business risks that may arise and could jeopardize performance and survivability. Discuss expected outcomes and cite surveillance data for determining if mid-course adjustments would be required.

The Strategic Plan and Forecast should be an ex ante, forward-looking document. The team strategy must be tailored to case specifics and might deviate from any particular generic competitive strategy option, such as the low cost leadership or differentiation or focused forms discussed in the textbook.

The report should include a brief introduction indicating report organization and contributions of the participants. End the report with a summary and conclusions. The report should amount to around 15 pages of narrative text, not counting title page, any appendixes, list of references or tables and figures, etc. Demonstrate good grasp of course concepts — but do not include lengthy reviews of literature or repetition of textbook material within the principal sections of the report. An example table of contents follows.

Example Table of Contents

Introduction

Vision Statement

Mission Statement

Core Values

Objectives

Strategic Plan SWOT Analysis

Overall Strategy (MY PORTION)

Competitive Strength Assessment

Michael Porter’s Five Forces of Competitive Position

Product Design Strategy

Marketing Strategy

Labor and Compensation Strategy

Financial Strategy

Summary (MY PORTION)

References