Target, market, segmentation

/in /by

Review the following two (2) automotive advertisements. Determine the target customer/market(s) that the vehicles in each of these ads would appeal to. In your post, give information about each target group. It could include information related to age, lifestyle values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc.

  • Next, come up with a brief marketing pitch (two to three (2-3) sentences) to persuade the target customer that the vehicle is right for him/her.
    • Image of a jeep with a quote that says "A Real man doesn't honk the horn. He scares the car in front." Image of a car with a quote that says "A car for the person you set out to become

    “A real man doesn’t honk the horn. He scares the car in front.”

    		 “A car for the person you set out to become”
    “The Chrysler 300”
    “Imported from Detroit”