WRITTEN CASE GUIDELINES
Final Case: Tesla’s Entry into U.S. Auto Industry with Tesla Workbook (Excel Spreadsheet) Note*
Due: April 21 at 12 noon – Online – Individual Assignment (no co-authored papers)
See: Chapter 2, Exhibit 2.3: Case Scoring Rubric; I will use the case scoring rubric to grade your case analysis
Business format: Concise, outline –use bullets where appropriate; 3 pages maximum of text and 2 pages maximum of supporting exhibits (your situation analysis), typed, 12-point font, 3rd person
Assume I read the case – do not repeat case back to me; Assume that you are writing to Elon Musk and Tesla’s Board of Directors
Some recommended exhibits and info-graphs used to support your situational analysis and case write-up are: Financial Analysis, Value Chain Analysis, VIRO Analysis, SWOT, Competitive Forces and Factors Analysis, SPACE, Other
Do not include any information/references past the date of the case – August 2018 – you can bring new information from secondary sources into your case analysis, but do not go beyond case date (outside the case additional information is not required or necessary — there is more than sufficient information in the case to conduct an depth case analysis
Note:
Tesla’s Entry into U.S. Auto Industry with Tesla Workbook (Excel Spreadsheet) replaces Merenda Case #3 Tesla Motors: Evaluating A Growth Company
Here is the two document, I would share with your. The Case content ,and Tesla workshop.
