The Attention Merchants

This essay must be 4 pages double spaced, MLA format.

The essay requirements found in the attached files. You can only use Tim Wu book “The attention merchants” as a resource. And only provide one more source to support the argument, but don’t use it to much.

You must focus on the counter argument and thesis statement must be clear.

Examine the situation Wu describes at the beginning The Attention Merchants in which the Twin Rivers School District must consider whether it should allow a marketing company, EFP, to bring corporate advertising into the district’s schools. Then, construct an argument designed to persuade parents in the school district that the administrators of the Twin Rivers School District either should or should not accept this agreement. Keep the concerns of your own target audience in mind as you write. Explain and support your position through sound reasoning. You may also appeal to readers’ values or emotions. Make sure you provide some background information as well: describe the situation and suggest why it may be controversial.