The purpose of this individual international study analysis is to interpret the impact of the…

The purpose of this individual international study analysis is to interpret the impact of the trade
investment environment, and the political and cultural issues that affect international business for
destination countries. It also aims to identify possible strategies that firms can adopt when
considering engaging with international markets.
To complete this assignment you will need to use the firm you selected in assignment 1.
This report is a summary of the strategy that you propose the firm adopts in the country that you
selected in assignment 1. The strategy needs to be developed so that it gives the firm and its
product the greatest chance of success in the international destination that you chose. The
strategy requires the following:
That you conduct in-depth research into the country that you have selected and collect
information about the following factors. Summarise each factor using a heading and then
develop a risk table using the sample provided in this assessment to rank the risks facing your
business in the destination country.
The factors that you will need to research and summarise are:
1. Recent news about the country you selected with regard to its trade and investment
friendliness
2. International relations between the home country of your firm and the destination country
3. Trade barriers that the destination country or your firm’s home country impose on one
another (this can be found in news articles, online searches or academic content)
4. The strength of the banking system in the destination country and whether its banks have
international relations with banks in the home country
5. Local (host country) PESTEL factors
6. Other emerging factors that you consider might be important such as internal conflict,
changes to market conditions or the experiences of firms who have gone to that country
before.