The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs.

The
Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs.  Review
the case study, and/or research the Nano on the Internet. Please respond to the
following:

1.
In your opinion, what marketing segment has the greatest influence on the sales
of Nano? Briefly explain why you chose that answer. 

2.
Assume that you are the marketing manager at Tata responsible for consumer
marketing. Explain the strategy that you would implement to in order to make
the process to purchase the Nano more efficient for potential buyers.

3.
As a marketing manager, name a product that you would target market to the
consumers in the bottom stage (physiological) of Maslow’s Hierarchy. Briefly explain
the major benefit of the product that you would advertise to attract that
target market to purchase the product. 

4. As
a marketing manager, name a product that you would target market to the
consumers in the second (safety) stage of Maslow’s Hierarchy. Briefly explain
the major benefit of the product that you would advertise to attract that
target market to purchase the product. 

5. As
a marketing manager, name a product that you would target market to the
consumers in the third (social) stage of Maslow’s Hierarchy. Briefly explain
the major benefit of the product that you would advertise to attract that
target market to purchase the product. 

6. As
a marketing manager, name a product that you would target market to the
consumers in the fourth (self-esteem) stage of Maslow’s Hierarchy. Briefly
explain the major benefit of the product that you would advertise to attract
that target market to purchase the product. 

7. As
a marketing manager, name a product that you would target market to the
consumers in the top (self-actualization) stage of Maslow’s Hierarchy. Briefly
explain the major benefit of the product that you would advertise to attract
that target market to purchase the product.