The team project entails developing a comprehensive health caremarketing plan. You not only gain a b

The team project entails developing a comprehensive health caremarketing plan. You not only gain a basic knowledge of marketingplan components, but also understand how and why each component isessential to the success of a marketing plan. Placing the basicmarketing terms in the context of a real-life example helps youbetter conceptualize the role of the four Ps, businesspartnerships, and target market characteristics in health caremarketing.