Tim Hortons Inc. – Case
Read Tim Hortons Inc., Case 19, pages C-250 through C-261. You are strongly encouraged to also read the Preparing an Effective Case Analysis on C-4. (TEXTBOOK: Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016). Strategic Management: Concepts and Cases: Competitiveness and Globalization. 12th Edition. Cengage Learning. ISBN-13: 978-1-305-50214-7)
For this case analysis, you should prepare a written analysis of 3 to 5 pages that uses the text and other credible sources as appropriate. Your paper should have 1″ margins, be double spaced, and use APA formats for
- topic and subtopic headings
- citations
- references
Your case must minimally address the following issues / questions:
- Perform an internal environment analysis of Tim Hortons Inc. Construct a summary of the company’s strengths and weaknesses. Does the company maintain any perceived competitive advantages?
- Perform an external environment analysis of the domestic and international restaurant industries. Construct a summary of the company’s opportunities and threats.
- Conduct a competitive comparison between Tim Hortons and its biggest competitors in Canada and the U.S. What are the strategic implications of this analysis?
- Using the results of your analysis, assess Tim Hortons’ strategic objectives and five-year strategic plan. Does the analysis reveal any flaws in the company’s direction? Make recommendations to strengthen the company’s strategy and to improve its chances of achieving success.
