Unit 5 IP

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Assignment Objective:

Predict problems and solutions facing brand managers.

 

Assesss the responsibilities that face brand managers surrounding product/service, price, promotion, and distribution.

This Paper Must be PLAGIARISM FREE!   ALL Citings where Necessary & at Least 2-4 References.

4-5 Pages: NOT Including Cover Page, Abstract Page, Introduction, Conclusion and Reference Page.

This Course is: Marketing Management by Kotler

Publisher – Pearson

Edition – 14

 

I will Pay $2.00 Down and $13.00 for the Remaining Amount ($15.00) Total.

 

Assignignment:

 

Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:

 

1.) Describe the main line of business of the company.

2.) Name four of the countries in which the company operates.

3.) Explain in Detail the implementation of the 4Ps Marketing Mix Concept by the Company.

4.) Describe any differences Observed in the implementation of this Concept, from One Country to

     Another.