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Use proper sentence structure and grammar. Use Grammarly software as you write your answers. Points will be deducted for poor spelling, grammar, and sentence structure.

1. a. What is your favorite restaurant?

b. Discuss the criteria you use in making your selection.

c. What can a competing restaurant do to lure you away from your favorite restaurant?

2. Why would one retailer seek to be part of an exclusive distribution channel while another seeks to be part of an intensive distribution channel?

3. Define the term total retail experience. Then describe a recent retail situation in which your expectations were surpassed and explain how they were surpassed.

4. Describe how the special characteristics of retailing offer unique opportunities and problems for local gift shops.

5. Do you believe customer service in retailing is improving or declining? Why?