Using Descriptive Statistics In Marketing

Resources: The Market Research Toolbox, Ch. 11, The Market Research Toolbox, Ch. 14, and 15-minute Oil Change Data Set (see attached files) the textbook’s info is in the first page of the attached word document!use it as a reference!

NOTE: use in-text citations according to the references used. And Minimum of 2 peer reviewed references.

Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to the company’s market research consultant.

Using raw data, determine two descriptive statistics regarding the oil change company that can be used to attract customers.

Write a 525- to 700-word paper in which you: {show all the questions asked below in the paper as a header (headlines) according to APA format}.

  • Explain the descriptive statistics determined and their direct use in attracting customers.
  • Analyze additional information needed to develop a better marketing strategy.
  • Assess how you would collect this additional information.

Format your paper consistent with APA guidelines.