W4 “Midterm Project”, business and finance homework help

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Midterm Project

Assume you are a manager for a
prestigious hotel chain in your area. Over the past five years, you have
noticed a steady change in the type of customers you have seen book rooms at
your hotel and you have also seen a change in the number of customers staying
at your hotel. You may choose the direction you feel your company has taken
(positive or negative) for this project. 

Do BOTH items 1 and 2:

  1. Create a SWOT analysis to determine what the next steps
    your company should take to in order to move forward successfully. Your
    SWOT analysis should include a properly formatted SWOT chart (you may use
    any program or format of your choice) and should include an analysis as to
    what your findings have been. 
  2. You will also create a focus group for your company.
    Write an analysis on the participants, questions, and use for the focus
    group. 

It is recommended that you research current hotel chains to determine the
methods they have used and what is/is not working for these companies
today. 

The requirements below must be met
for your paper to be accepted and graded:

  • Write between 750 – 1,250 words (approximately 3 – 5
    pages) using Microsoft Word in APA style, see example below.
  • Use font size 12 and 1” margins.
  • Include cover page and reference page.
  • At least 80% of your paper must be original
    content/writing.
  • No more than 20% of your content/information may come
    from references.
  • Use at least three references from outside the course
    material, one reference must be from EBSCOhost. Text book, lectures, and
    other materials in the course may be used, but are not counted toward the
    three reference requirement.
  • Cite all reference material (data, dates, graphs,
    quotes, paraphrased words, values, etc.) in the paper and list on a
    reference page in APA style.

References must come from sources
such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as,
The Wall Street Journal, government websites, etc. Sources such as, Wikis,
Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.
 

cnn_article.pdf
w4_midterm_project.docx