Web Site Analysis

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My company is Dell

Examine your site and answer the following questions:

  • Assess emotional connectedness by describing whether you feel related to the type of people who are customers of this company.
    • Does the site make you feel as though the company actually cares about you?
    • Does the site make you feel as though the company understands you?
  • Assess the online experience by evaluating the Web site’s search paths. Are they easy to follow?
  • Look for a typical product on the site and report whether you ever felt lost while navigating.
  • Evaluate the information that you found about the product. Were there delays or a lack of information?
  • Assess the site’s customer service potential by evaluating the number and types of ways that they offer customer service.
    • Do they seem willing and ready to respond to your needs as a customer?
    • Does the site give visitors the opportunity to “talk back?”
  • Assess the site’s trust building by explaining why you would or would not trust the site to keep personal information safe.
    • Would you feel safe making a purchase or other transaction on the site?
    • Why or why not?

Make recommendations to improve the customer experience on this site.

Submit your answers in a Microsoft Word document containing 600–800 words. All written assignments should follow APA rules for attributing sources.