week4assignmentmkt402 1

  1. Assignment 1: Pricing StrategyDue Week 4 and worth 216 pointsImagine that you work for a pricing strategy consulting business. Select a business to be your next client. Think of a scenario that would result in your client seeking advice from your consulting business. You will use this same business / client for Assignment 2.InstructionsDevelop a report about your client for your boss (two to four pages recommended) that includes the following components:
    1. Company Description
      1. Describe the company, the products it makes or services it provides, and the problem(s) or issue(s) that the company is facing related to its pricing strategy.
    2. Pricing Strategies
      1. Evaluate the pricing strategies relative to the product life cycle for your client’s three top-selling products.
        1. Summarize the critical factors (e.g., technology, regulation, market information, and consumer preferences) that affect your client’s pricing decisions.
        2. Describe the impact value has on the company’s pricing strategy and profitability, and the importance of market segmentation.
        3. Determine the effectiveness or ineffectiveness of your client’s price and value communication strategies.
    3. References
      1. Use at least three quality academic resources in this assignment. Note: Wikipedia and other similar websites do not qualify as academic resources.

    Your assignment must follow these formatting requirements:

    • This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
    • Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.
    • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the suggested assignment page length.

    The specific course learning outcomes associated with this assignment are:

    1. Examine the key pricing considerations and strategies relative to the product life cycle.
      1. Analyze the critical factors in making pricing decisions.
      2. Identify the impact assessing value has on pricing strategy and profitability, and the importance of market segmentation.
      3. Identify the effectiveness of price and value communication strategies.

    Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills. Click here to access the rubric for this assignment.

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