What is the connection between marketing strategies and patient engagement? Provide some strategies that have helped or hindered patient engagement. Provide an operational definition of “patient engagement”  How is it defined?Measured?

Question Description

I’m working on a Health & Medical exercise and need support.

 

Questions:

10.1.Customers

What is the connection between marketing strategies and patient engagement? Provide some strategies that have helped or hindered patient engagement. Provide an operational definition of “patient engagement”  How is it defined?Measured?

Who are the ‘customers’ of a hospital? Other health organizations (Internal and External)?

10.2. These Things Happen (See attached readings for Case)

Instructions: Review the case of Paradise Hills Medical Center, below. The CEO has asked you for a recommendation.What will you tell him?

10.3. Assessing Outcomes

Based on your readings, discuss what have you learned about high performance and balanced scorecard/competing forces? Are measures missing? What measures are superior? (As always, be sure to draw from and cite relevant reference materials)

Based on your readings, what have you learned about high performance and balanced scorecard/competing forces? Are measures missing? What measures are superior?

What is your root cause analysis of what makes an organization high performing?

What is your new idea for making the process better?

10.4. Defining Quality

Define what quality healthcare means from the perspective of one or more of these groups:

  • Providers
  • Patients & Family
  • Payers
  • Public Health
  • Political Players
  • Policy/Advocacy

10.5. Assessing Outcomes

Who are the inspiring leaders from healthcare and what makes them inspirational? Be sure to first offer a brief framework, based on relevant reference materials, that explore the concepts related to motivation, inspiration, and leadership.