What is the dominant image that your college or university administration seems to be putting forth?

What is the dominant image that your college or university administration seems to be putting forth? Are there different, maybe even competing, images of your school at work? How accurate a story do these materials tell about your campus? Write an essay (250 words) in which you explain to prospective students the ways in which the promotional materials capture, or fail to capture, the true spirit of your campus.