WHOLE FOODS MARKET, Food Market Paper help

You are a marketing manager for a local company (WHOLE FOODS MARKET) and you are developing a plan to improve customer relationships and increase satisfaction.

• Health/Natural Food Store~ WHOLE FOODS MARKET

  You
  are a marketing manager for a local company and you are developing a
  plan to improve customer relationships and increase satisfaction.

  Create a 2,100-word Customer Satisfaction Plan in which you include the following:

  • Explain
    how each type of business might segment the local market based on
    consumer/business demographic information, behaviors, psychographics
    (attitudes, interests, and lifestyle), geography, and/or product or
    service benefits. Support your explanation with documented facts and
    statistics.
  • Develop a strategy for attracting the target
    audience to the selected business and explain your reasoning using
    marketing principles and sound marketing concepts. As part of this
    strategy, select one of the segments you identified as the main target
    audience for that business.
  • Develop a strategy for building
    long-term relationships and strong customer loyalty between the selected
    business and the target audience using Customer Relationship Management
    (CRM), personal communications/direct marketing, social media, events,
    publicity, and/or frequency marketing/rewards ideas.
  • Explain each strategy and its related goal(s).
  • Discuss some of the tactics that could be used to implement the strategy with reasons for selecting each tactic.
  • Discuss
    at least three potential methods of measuring customer satisfaction and
    loyalty, with examples of the types of questions that might be explored
    if a conversation or survey were to be one of your options.
  • Develop
    one or more messages for initially attracting the target audience and
    then for maintaining a strong, mutually-beneficial relationship.

  Cite at least six scholarly references.