Write 3 pages about ZARA: FAST FASHION (Questions)

ZARA: FAST FASHION

INSTRUCTIONS:

PLEASE READ BELOW QUESTIONS CAREFULLY, THEN WRITE 3 PAGES LONG TO ANSER BELOW QUESTION

ZARA: FAST FASHION

– What are the distinctive features of ZARA’s operations strategy that support its business strategy? How? Work the numbers!

– Compare ZARA to an ‘average’ retailer with similar posted prices. (Assume that the retail price is twice the manufacturer’s selling price to the trade.)

– What are ZARA’s advantages and disadvantages?

– How are ZARA’s operational and strategic ‘choices’ linked together to support its quick-response capability and to create sustainable competitive advantage and overall long term profitability?

– Are there any ‘weaknesses’ in ZARA’s system – any challenges to continued growth and increasing profits? How should ZARA grow?

– What recommendations would you make to Inditex CEO Jose Maria Castellano?

Limit: 3 pages, double space.

Due Date: 2 days from now.

Thanks in advance.