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Comparing the Apple iPad Pro to the Samsung Galaxy Tablet S2 for Office Upgrades

Lightning Innovations Inc.

846 Industrial Parkway

Houston, TX 77001

4 February 2018

From: Marketing Management Office

To: Mr. Joseph Shmo, President

Human Resources

Lightning Innovations Inc.

Dear Mr. Shmo,

Every good business needs an edge over their competition to maintain Profits. In today’s mobile society, laptops and desktops are no longer a realistic option. Tablets are the future. Our business is at the height of its success with the latest merger with Unicorn Technologies. We want to show our Partners that we are the edge that can beat any competition.

Background and Problem with Desktops and Laptops

Society is becoming more mobile and businesses that can’t keep up with the times, get left behind. eventually they lose their competitive edge and become obsolete. Traditional desktops and laptops are a way of the past. We need to maintain our edge over our competition by upgrading to tablets. The two biggest companies for Upgrading to iPads from traditional desktops and laptops is the best way to accomplish this. As explained by Matt Schulz, “They’re smaller, lighter, more portable and can do just about everything that laptops can do” (n.d., Para.1). Traditional laptops and


Our main purpose is to

Scope of the study

The study was limited to comparing two devices from Apple: the 10.5-inch Apple Pro and the 9.7-inch Apple iPad. The study took into consideration secondary and primary data. Secondary data included published material including articles, websites, and news articles. Primary data included interviews with professionals and users of the two devices. The researchers also observed the devices to compare their features.

Research Methods

Research methods facilitate a way to come up with accurate findings. This study employed a qualitative research method. Qualitative research can be defined as critical research. The study drew information from the published material, interviewed device users and professionals in the field, and observed the devices to collect data. Such an approach was used to understand the underlying reasons, motivations, as well as opinions. A conclusion was reached by comparing information gathered on iPad Pro (10.5 inches) and iPad (9.7 inches) both through interviews and published material.

Findings at a Glance

Fig. 1 iPad Pro 10.5 Vs. iPad 9.7

iPad Comparisons at a Glance

iPad Pro 10.5 inch

2.33 lbs


264 ppi

Fwd & Rear Facing

10 Hrs


64-512 GB

iPad 9.7 inch

0.96 lbs


264 ppi

Fwd & Rear Facing

10 Hrs


32-128 GB

Fig. 1 Shows a comparison at a glance between the 10.7-inch iPad Pro and the 9.7 iPad. This shows that the two iPads are fairly similar but the 10.5-inch iPad Pro benefits outweigh the low price and weight of 9.7-inch iPad for business use.

In a comparison done by Piotr Kowalczyk, the Pad (9.7 inch) is less expensive as compared to iPad Pro (10.5 inch). The iPad pro is also slightly heavier compared to iPad (9.7 inch), with the iPad Pro weighing 2.33 lbs. compared to the iPad (9.7 inch). As far as similarities, both devices have 264ppi pixel density, both devices have rear and front facing cameras, and both devices have a 10-hour battery life (2017, Fig. 1).

Kowalczyk also goes on to state, “The difference in price is twofold – $329 versus $649. The question is whether you are willing to pay more for the improved performance, better screen with proMotion technology, and compatibility with original accessories (that are sold separately): Apple Pencil and Smart Keyboard” (2017, Para. 14). As far as display is concerned, iPad pro has a bigger screen while the iPad pro has some fully laminated display and a wider color range (Nuckles).

In a phone interview with the Apple Company’s customer care service, the respondent explained that both devices have the same warranty period, and no fee is paid for repairs if covered under warranty. However, repairs out of warranty are paid for. Repairs for iPad 9.7 that has run out of warranty will cost slightly lower compared to those of the iPad Pro, under similar conditions (Gokey). For instance, a repair that costs $379 for iPad 9.7 inch will cost $499 for iPad pro 10.5inch.

In an interview with Mike Smith, a fun of Apple devices which have used both iPads, he revealed that most people dismiss iPad Pro10.5 inch because it is heavier, however, it is better for business considering it is faster to take notes using it. It can use a Bluetooth keyboard. Alternatively, one can use the Apple pencil to input notes. He said that the device is not heavy, especially when compared to laptops. He added that the device is durable and very fast to work with considering its fast processing power, compared to that of iPad 9.7 inch.

Through personal observation, the researcher identified that iPad pro is better for business use. Among factors identified as favorable include its wide display, clarity in the display, and a good size that allows easy portability. The researchers observed that iPad Pro had more features that allowed better manipulation of data.

Conclusion and Recommendation

The 10.5-inch iPad Pros have higher purchase and maintenance costs than the 9.7-inch iPads. On the other hand, it provides employees with a wider screen and the ability to use a keyboard or the Apple pencil to take notes. This can be very useful for employees in the field, office, as well as in meetings. Again, it has a camera that produces high-quality images, and this is important for the business. Employees can use this in the field. Its high-resolution display, as well as high color technology, makes it easy and better to work with. iPad 9.7 inch is a cheaper tablet both to buy and to maintain and will save the company a fortune if selected. Again, it is smaller and lighter, compared to iPad Pro, hence, easy for employees and managers to carry around. However, it slows the e4mployees capability to work faster. iPad Pro 10.5 inch is recommended for enterprise use. It is expensive but increases employee productivity. It can help employees perform faster and increase revenues for the company.


Gokey, Malarie. The best iPads you can buy. 2017. 30 1 2018 .

Kowalczyk, P. (24 March 2017). iPad 9.7 (2017) – tech specs, comparisons, reviews, and more. [Web log comment]. Retrieved from https://ebookfriendly.com/ipad-2017-tablets-tech-s…

O’Boyle, Britta. “Apple iPad Pro 10.5 vs iPad 9.7 (2017): What’s the difference?” Pocket-lint (2017): 1.

Schulz, M. (n.d.). Can tablets replace laptops in the enterprise? [Web log comment]. Retrieved from http://searchmobilecomputing.techtarget.com/answer/Can-tablets-replace-laptops-in-the-enterprise