www.teatris.co.uk Insert graphic or logo Teatris Cocktail&champagne bar Insert ID number Table…
www.teatris.co.uk
Insert graphic or logo
Teatris
Cocktail&champagne bar
Insert ID number
Table of Contents
Section One
Business Overview
1.1 Business summary:
1.2 Business aims:
Section Two
Products and services
3.1 Describe the core product/service you are going to sell:
Cocktails/Champagne/Wine
Cold food
( Menus in appendix )
3.2 Explain your business’s product/service USP
Partnership with Moet Chandon
3.3 Describe any other product/service you are going to be selling:
Section Three
The market
4.1 Describe your typical customer:
“ The Sophisticated Drinker “ – high-end clothes, trendy personalities that usually shine through & buy expensive drinks all night
“ Lover of wine “ – most oftenly are ladies who have a good palate and a taste for high-end drinks, passion for life and very loyal to their friends. Lover of wine persons, they tend to enjoy the finer things in life and they tend to not rush through life haphazardly
“ The girlie drinker “ – the girlie drinker are average womens, usally the fun ladies and can typically be found in the corner surrounded by 6-7 of tgheir friends, giggling and having good time
“ The big spender “ – he quickly can become the life of the party buying rounds for everyone while he flaunts his money
4.2 Where are your customers based?
4.3 Explain the Branding that you have chosen, and how it prompts your customers to buy your product/service
Section Four
Market research
(Explain your market research with full Harvard references)
Section Five
Competitor analysis
(based on your market research, analyse the competitors and explain how your business will compete with them)
Section Six
Marketing strategy
(describe your marketing strategy, with reference to researched materials. Identify what the most appropriate strategies are, and why)
The 4 P’s
PLACE – Mayfair 68 Duke st…..
PROMOTION- Celebrity Endorsement -2,500 for 500k / Youtube video 0.1.$ per view / Website 349 pounds/ Social media networking etc..
Section Seven
Operations and logistics
8.1 Premises:
68 Duke ST, Mayfair, London, W1K6JU
1,466 SQ FT
135,000 p.a/ 11,250 p.m
8.2 Equipment
If being bought
Item required
Already owned?
New or second hand?
Purchased from
Price
8.3 Transport:
8.4 Legal requirements:
Alcohol&Tabacco TAX&Trade Burou (TTB)
Departament of Alcoholoc Beverage Control (ABC Agency)
8.5 Insurance requirements:
Commercial Property Insurance
Liability Insurance
General Liability Coverage
Liquor Liability Coverage
Assault&Battery Coverage
Workers Compensation Policy
8.6 Management and staff:
3 managers
Kitchen- 2 pers
Bar-3 pers
Waitress- 4 pers
Hostess- 2
8.7 Additional information:
Section Eight
Costs and pricing strategy
Product/service name
A
Number of units in calculation
B
Product/service components
C
Total product/service cost
D
Cost per unit
E
Price per unit
F
Profit margin (£)
G
Profit margin (%)
H
Mark up (%)
Section Nine
Financial forecasts
10.1 Sales and costs forecast
Month
1
2
3
4
5
6
7
8
9
10
11
12
TotaL
Sales forecast
A
Product/service
B
Product/service
Costs forecast
C
Product/service
D
Assumptions (e.g. Seasonal trends)
10.4 Costs table
Cost item
What is included and how you worked it out
Total cost
