You are an international marketing consultant and have been approached by a large organisation in… 1 answer below »

You are an international marketing consultant and have been approached by a large organisation in your domiciled country. The company has recently expanded overseas and is now seeking your advice on how to develop the market. You are to propose a market development plan. In particular you must address the following factors:- 1. Provide an overview of the current organisation including its overseas strategic vision, mission and competitive position. Relate the vision, mission and positioning to the organisational readiness for overseas expansion. (1000 words) – 20 marks. 2. Conduct a country comparative analysis to suggest which country they should enter. Your comparison should be limited to 3 countries and should include barriers of entry, culture, market profile and target market segmentation as well as competitor analysis. (2000 words) – 40 marks. 3. Discuss and analyse key factors that need to be considered when setting product pricing for the company’s international markets. (1000 words) – 20 marks. 4. Discuss and analyse the critical factors that need to be considered when developing a new distribution strategy. Recommend an appropriate distribution strategy for the international target markets for this business. (1000 words) – 20 marks. MARKING SCHEME Individual assignment (5,000 words) REPORT FORMAT You are an international marketing consultant and have been approached by a large organisation in your domiciled country. The company has recently expanded overseas and is now seeking your advice on how to develop the market. You are to propose a market development plan. In particular you must address the following factors:- 1. Provide an overview of the current organisation including its overseas strategic vision, mission and competitive position. Critically discuss the appropriate market segmentation for market penetration. (1000 words) – 20 marks. Excellent/ good answer [Excellent/ good students will critically examine and discuss some of the critical factors that needs to be considered when exploring the appropriate segment of the international market. They will be expected to provide a logical and cogent critical discussion and provide an answer containing academic and conceptual depth. The difference between excellent and good is likely to be in the areas of the extent of criticality provided in the discussion, the degree of focus on the specific question asked, structure, professional presentation and critical evaluation. A good range of sources will be used in the answer and the work will be properly referenced. Students will answer with reference to the selected market entry model.]