you are examining the 2016 income statement of ferintosh pharmacies ltd a chain of pharmacies youve invested in/
Required:
a. Prepare forecasted income statements for 2017 using the existing business strategy and the new discounting strategy.
b. Provide an assessment of the two strategies. Which do you think Ferintosh should pursue? Explain.
c. Explain the difference in gross margin between the two strategies. What amount of sales would be needed for the gross margin in the new strategy to be the same as in the old?

