“You are required to write a critique on the concepts of advertising and public relations, and… 1 answer below »

"You are required to write a critique on the concepts of advertising and public relations, and the four basic models of public relations discussed in this unit"

The four basic models are: 1.Publicity model: propagandise 2.Information model: to inform 3.Two- way asymmetrical: to persuade acceptance 4.Two- way symmetrical: to establish relationshipThe concepts are:

1. The implication of international

2.The rationale of public relations

The word limit is 1000 +10%

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