You are researching a location for a proposed new restaurant (could be hotel, café, bar, nightclub). You are open to the idea of taking empty premises or taking over an existing operation. You are also considering the advantages of taking a lease on a ven

Type: Project: “Researching the Ideal Location”

Word length: 1000 – 1500 words

Background:

You are researching a location for a proposed new restaurant (could be hotel, café, bar, nightclub). You are open to the idea of taking empty premises or taking over an existing operation. You are also considering the advantages of taking a lease on a venue rather than buying it outright.

Assignment:

Write a report that covers the steps you take to find the ideal location. Areas to be included are:

The type of market research you will conduct

Matching demographics to your target markets

Determining what factors constitute the “ideal location”

Analysis of competitors

Whether to lease or buy premises

Whether to take over an existing operation or start with an “empty shell”

What role in the hospitality industry will this entity serves to increasing tourism and indirectly the economy of the particular region.

Task requirements:

1. Prepare a 1000 – 1500 words report depicting a “real-world” scenario on this topic (use headings, diagrams, and bullet points), incorporating a list of any external resources and references used