1. What is IKEA’s promise of value? How does value relate to brand equity? 2. Referring to the…

1. What is IKEA’s promise of value? How does value relate to brand equity? 2. Referring to the Klippan sofa, illustrate how IKEA positions itself by delivering its promise of value to consumers. 3. Consider the price/quality relationship as related to IKEA. How does IKEA set prices? What other cues, besides price, does IKEA use t to help consumers evaluate quality?