IMC & Marcom

What is marcom? How have the functions within marketing communications become more integrated? What does the Forbes writer, Judy Begehr, say about how content will impact the IMC? Why is this important? Incorporate concepts and examples from this week’s lecture in your post.

Marketing Management

Where do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current and potential customers? Incorporate concepts and examples from this week’s lecture in your post.

Buying Process

What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying decision step and other factors that influence your decision to buy. Incorporate concepts and examples from this week’s lecture in your post.

Market Opportunity Analysis (MOA)

What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC. Incorporate concepts and examples from this week’s lecture in your post.

2 days ago

REQUIREMENTS

Major Project for JRN 4401-Managing an actual media program

Wiregrassstudentradio.com is a Troy University official student-run on-line radio station.It”broadcasts”from noon till midnight weekdays(central time).It needs to raise about$200 a month to meet its expenses,license fees, etc.This puts it in competition for advertising dollars with every other media outlet in Pike County,including the Troy Messenger,Troy Cablevision Channel 52,and WTBF-AM(1947)and WTBF-FM(1997),the only commercial stations in Pike County. WTBF-AM is a”local”station,playing primarily to the Troy population of approx.15,000 and to a lesser extent,Pike County,with about the same number or residents. WTBF-FM is an”oldies”station,with older demographics(35-65),and is more local than most but also carries news and information to appeal to the entire Wiregrass,which their signal covers well. Troy Messenger is the only local newspaper,and it is published five days a week.They skip Monday and Sunday. Group One is managing wiregrassstudentradio.com.What do we play in order to attract our core audience,how much are commercials,and what can we do to promote it? Group Two gets to be the new owners of WTBF-AM/FM.How do we maintain the current level of service and profit against this new upstart? What do we play and why?How do we promote?What do we charge? Group Three gets to be the new owners of the Troy Messenger. Group Four gets to start a new TV station in Pike County. You will be a part of any group(you choose).Each group will present on thelast regular day of class.I am available to help groups and to answer any questions or offer any advice.As a class you decide on whether you want a traditional broadcast radio station or strictly an on-line station.Then you decide on the target audience,which informs your decision about programming.You will also set advertising rates to pay for everything,and create promotions to let everyone know about your new station.Everyone gets as assignment on the role they will play in this project:format implementation(music?talk?live?automation?hybrid?);set the costof advertising and justifying it;deciding what to do about news or sports;create a promotion to publicize that a new station has arrived.

This is a class project.Everyone should play a role.When you decide to operate a broadcast station,you must first decide several things:Who can we get to listen to(or watch)our station?(what demographics will we serve?) What will we play on our station?What format will we choose(the overall type of shows) How much news or sports will we use and when? Will we choose live operation,automation,a combination(or hybrid)of the two,or voice-tracking? What will be the style and feel of the station?This is the original information on the our class modules. Our group have 3 members. You can select any group as you want within the groups given above for everyone of us. Decided Nov.14:target demographic:18-30.Format:Fun Jack.Online station only,60 hours a week,$200 monthly expenses for licensing fees and streaming software.

The word count for this assignment is enough for five minutes to read.

What do you think were the critical factors that fueled the need for IT governance? In what ways did ISO affect the standards for network security?

Discussion post does not have to be 2 pages

Mirianne Gue

WednesdayDec 11 at 11:40pm

Manage Discussion Entry

Professor and class,

The article assigned last week was a research study on the effectiveness of nursing interventions to prevent dry eyes in adult ICU patients (de Araujo et al., 2019). These two nursing interventions: liquid artificial tears and artificial tears gel were compared to determine which is more effective for eye dryness in this group of patients. The result showed that the gel was more superior than the liquid in preventing dry eyes. Some patients are more vulnerable to eye dryness than others. Nevertheless, the condition that the patients may be in might increase their vulnerability. It is the nurses responsibility to properly assess those patients in order to implement this finding into practice. As we learned from nursing school, the assessment is the first step in the nursing process. Therefore, it is important for nurses to acquire the skills necessary to perform good assessment of their patients to discover problems early on so treatment can be implemented. In this studied case, I could suggest that the gel be put as a standing order for all adult patients in the intensive care unit as preventative measure for eye dryness before it develops.

“Nurses are in a unique position to foster the translation of research into practice” (Houser, 2019 p. 450). Because nurses are in the frontline of healthcare, nurse‐led research is more and more identified as a critical pathway to practical and effective ways of improving patient outcomes. A thorough research study is when its finding is disseminated (Curtis et al.,2017). Dissemination can be done through journals, presentation via poster or podium at local, regional or national conferences. The only way that researchers know if the interventions they test really benefit the patients is when the findings are put into practice. Therefore, translating research findings into practice is an important part of the research.

References

de Araujo, D. D., Silva, D. V. A., Rodrigues, C. A. O., Silva, P. O., Macieira, T. G. R., & Chianca, T. C. M. (2019). Effectiveness of nursing interventions to prevent dry eye in critically ill patients. American Journal of Critical Care, 28(4), 299–306. Retrieved from https://chamberlainuniversity.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx? direct=true&db=ccm&AN=137294247&site=eds-live&scope=site (Links to an external site.)

Curtis, K., Fry, M., Shaban, R. Z., & Considine, J. (2017). Translating research findings to clinical nursing practice. Journal of clinical nursing, 26(5-6), 862–872. doi:10.1111/jocn.13586

Houser, J. (2018). Nursing research: Reading, using, and creating evidence (4 th ed.). Sudbury, MA: Jones and Bartlett.

Reply

Submit your final portfolio—an analysis of an issue or event in wellness through the four general education lenses: history, humanities, social sciences, and natural and applied sciences.

Note: Be sure to incorporate instructor feedback from your final project milestones into this final submission, particularly Milestones One, Two, and Four.

To complete this assignment, review the Final Project Part One Guidelines and Rubric document.