First Course Project

 

The purpose of this project is to help you develop skills not only in performing the calculations behind financial analysis but interpreting the numbers as well.

 

You are to pick a company. You should pick one either from the industry in which you are currently working or an industry in which you are interested. You could also pick a division of a company.  It is imperative to use that sufficient data about your company and that it is available. One way to do this is to pick a publicly held company. If you pick a privately held company or a division of a company, make sure that the data necessary to do a significant financial analysis is available.

 

If you use data that is not publicly available, be sure to talk to your manager and to make absolutely sure that revealing that data is not a problem.

 

You will also need to find a standard against which to compare your findings. This could be a different company in the same industry. This could also be the same company at a different time. Additionally, average or benchmark numbers are available for several industries. If you decide to use a different company in the same industry or the same company at a different time, make sure that there are enough differences between the two to make an analysis meaningful.

 

After you have selected a company, put yourself in the place of an analyst who has been asked to perform an analysis of the company and provide a recommendation to management.

 

Use ratio analysis, common size analysis, or other techniques to determine areas in which the company is doing well as well as areas that management should look at. Then, present your analysis and recommendations in the form of a paper.

 

A good place to start would be to perform a complete DuPont analysis of the company and compare it to the standard.  The DuPont analysis might provide guidance as to what particular areas of the company should be examined next and what ratios should be calculated. If the DuPont analysis does not reveal anything useful, you might wish to calculate several of the ratios that are available to you.

 

Deliverable

 

The completed paper should be about 1,000 words long. In the paper, you do not have to explain the ratios in depth. You may assume that the reader has a basic understanding of finance and knows what ratio analysis is, although he or she might not be able to list all the ratios and how to calculate them from memory. The reader is not going to want a lot of background about financial analysis. He or she really wants information that he or she can apply to the given situation, which is the company that you have selected. 

 

If you like, you can write the paper in the form of a memo to management. You do not have to cite your source for how to calculate the ratios. You do need to provide a reference to where you got that data not only for your subject company but for the other company or standard to which you compared your company. 

 

·         The spirit of this assignment is for you to calculate and interpret the results. The purpose is not for you to find calculations and interpretations that have been done by someone else.

 

·         The paper is expected to conform to the standards for graduate school writing.

 

·         The purpose of your analysis is internal evaluation. Refrain from using stock market valuation ratios.

 

When you have completed the project, place it in one Word document and place that document in the appropriate dropbox.

 

Rubric – First Project
FIN-515
	Possible Points	Earned Points	Criteria and Point Range
Ratios selected	15	15	0-3	4-7	8-11	12-15
			No referent provided. Insufficient or incorrect ratios used.	Some ratios questionable. Inappropriate referent selected.	Ratios mostly appropriate. Appropriate referent selected.	Ratios and referent appropriate.
		Comments:
Calculations	10	10	0-2	3-4	5-7	8-10
			Calculations not provided or are generally incorrect.	Not all calculations provided or some calculations are incorrect.	Calculations are nearly but not totally provided or correct.	Calculations are provided and are correct.
		Comments:
Evaluation	15	15	0-3	4-7	8-11	12-15
			No evaluation or evaluation not based on findings	Minimal or incorrect evaluation or evaluation not original.	Evaluation generally correct. May be not completely supported by findings or insufficient in quantity.	Evaluation fully supported by findings.
		Comments:
Form	10	10	0-2	3-4	5-7	8-10
			Significant problems with writing or format.	Minor problems with writing or format.	Writing and format generally correct with a few exceptions.	Virtually no errors in writing or format.
		Comments:
	Total	50

 

Please post

4×2 _ 5x when x = -3

Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.

Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past.

Next, write a report to evaluate its buying process from the marketer’s point of view using the five stages of the buying decision process.

Remember, the five stages are as follows:

1. Problem recognition
2. Search and determination of alternatives
3. Evaluation of alternatives
4. .Purchase decision
5. .Post-purchase evaluation

Note: Use the grading criteria for this assignment to guide your report. Be sure to include these details within your evaluation to support your ideas.

Write a 6–8-page report in Word format. Apply APA standards to citation of sources

By Wednesday, October 23, 2013

Grading:

Content Knowledge: Understanding Communicates an understanding of how to identify the problem and describe differences between current and ideal state, what drives it, and how it can benefit the buyer.	Response incorporates analysis and synthesis of central concepts of the assigned topic. Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times. Response provides necessary details and specific examples.	40
Content Knowledge: Understanding Communicates an understanding of how to describe the product and explain the internal and external sources.	Response incorporates analysis and synthesis of central concepts of the assigned topic. Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times. Response provides necessary details and specific examples.	40
Content Knowledge: Understanding Communicates an understanding of how to evaluate the alternatives, defined in terms of consumer needs, product benefits, and/or attributes. Identifies selection criteria.	Response incorporates analysis and synthesis of central concepts of the assigned topic. Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times. Response provides necessary details and specific examples.	40
Content Knowledge: Application Component 1 Communicates the ability to define the purchase decision and identify the high-level factors that interrupt or deter a purchase.	Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts. Response is adequately supported by current and relevant literature.	40
Content Knowledge: Application Component 2 Communicates the ability to evaluate post-purchase evaluation.	Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts. Response is adequately supported by current and relevant literature.	20
Written Communication/ Personal Effectiveness Conveys through, written word understanding, and application of academic writing has proper grammar, spelling, and attribution.	Writing is concise and clear in content, language use, grammar, organization, and sentence structure. Writing is free of major grammatical and usage errors.	20
Total:		200