George Schenk’s passion is making work meaningful, sustainable, and personal. He learned about wood-fired cooking from his grandmother in Vermont and, years later, rekindled his love of cooking with fire when he founded the American Flatbread Company. His company produces frozen wood-fired flatbread pizzas from all-natural, locally grown ingredients, handmade by 100 employees in Waitsfield and Middlebury, Vermont.

Option #1: Harvard Business Review: Should You Listen to the Customer?

Read the case study: Should You Listen to the Customer (link below).

Write a paper in which you analyze and evaluate consumer behavior .

Explain the factors that influence buying decisions for tickets to see Dalacroix

Explain the purchasing decision considering situational factors, personal factors, psychological factors, and societal factors.

In your analysis and evaluation, be sure to discuss and reference concepts from the textbook and required readings.

Your paper should be two to three pages in length and conform to APA . Include at least two scholarly references in addition to the course textbook and required readings.

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