BBA 304 Assignment 7.3

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Assignment 7.3: Module Assignment — Developing Communications

In this assignment, you will develop some components of an integrated marketing communication (IMC). Specifically, you will develop three messages, identify the communication channels, and tell why these channels and why these messages.

If you have read your text, which covers this information very well, then you will be able to complete this assignment easily. You must recall the full range of IMC because the communication must show your understanding of the full range. But you are just being asked to think about the ads you would develop-the communications section of marketing is what really does pull everything together

Procedure

Background Information You Will Need

You will develop the bare bones of a campaign to advertise the BBA304 Marketing Management course at Jones International University. While knowledge of precise costs is not necessary, you must keep the approximated costs realistic. You have $10,000 for this campaign.

Your market segment is students in the BBA program at Jones International University who will be taking the Marketing Management course. You want to build enthusiasm for the course.

Now, let’s start:

  1. With your knowledge of the students at Jones International University, decide which media you will use to communicate.
    1. You must use at least three unique different channels as explained in your text (these include: traditional advertising through radio or television, Internet, viral, social media, direct marketing, outdoor/out of home, telephone/telemarketing, print, point of purchase, and electronic media).
    2. Be specific (e.g., what type of Internet marketing–banners, pop-ups; what type of outdoor/out of home–billboards, signage, kiosks, posters; what type of direct marketing–direct mail, generic mailings, inserts, targeting mailings, personalized mailings, customized, one-to-one; what type of traditional media–print, radio, television, infomercials, product placement, etc.).
    3. Explain why you chose these media.
  2. Develop a sample communication message for each of the three unique media selected (you must use three different channels). Be creative in your development of the content of the message–you do not need to be an artist to develop your message.
    1. Utilize any outside resource you think might be successful or beneficial.
    2. Remember to include the message about the product/service or company you think will make the campaign successful.
  3. For each channel, describe the evaluation method and timing you will use to determine the success of the media in the channel.
  4. Format your paper using APA guidelines, especially in completing Step 2 of the procedure. Your research should be used to support your own ideas using your own words, while giving credit to the source of your ideas using proper reference citations.

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Read all of the directions for Part I and Part II carefully before you start your work. Note: The groups referred to in this course are task groups where group communication roles are played to increase the effectiveness of the communication in the groups. This is not the same as a group of people who are doing their jobs and their roles are their job titles. Part I. Watch a prime-time television show (or rerun) in which the episode focuses on a group of people who are talking to each other in formal or informal meetings as the context for the show. You may choose from the following: The Office, Law & Order, the Shield, 24, The Unit, or reruns of shows such as Friends, Seinfeld, or Everyone Loves Raymond. If you would like to use a different show, send a message to your instructor to get approval for your choice. Take notes while you watch the show so that you can notice and recall who played group task roles, group maintenance roles, and any self-centered roles. Your notes in Part I should be integrated into your answers to the assignment questions in Part II. Note: This assignment is not referring to communication that occurs because of people’s personalities or job skills. Please refer to Figure 9.1 in your textbook for specific group communication roles. If the show you have selected does not give you an opportunity to observe a small group working together in the particular episode you have chosen, please choose another episode or show. It will be difficult for you to answer the questions well if the show does not match the purpose of this assignment. However, you can discuss poor examples of group communication roles as well as good examples and show your learning. You do not have to find only good examples of group communication roles. If you cannot find a show with a group of people who are very clearly in a small group communication situation, then you may need to discuss a real-life group of people who are communicating with each other in a small group situation. Part II. Read the following questions. Integrate the key concepts and key terms from this lesson into your answers. Write answers to the following five questions for this assignment. Each answer should be approximately 6 to 10 sentences long. Your responses should be written in complete sentences, free of spelling and grammatical errors. Please type your answers in a Word document and then paste your answers below each question in the spaces provided. Before completing this assignment, review the Grading Rubric. List the show that you watched. Use the communication task roles discussed in Chapter 9 and 10 to describe two specific characters and the communication task role(s) they played. How did these roles affect the group communication? Give specific examples. Answer below: Use the communication maintenance roles discussed in Chapter 9 and 10 to describe two specific characters and the communication maintenance role(s) they played. How did these roles affect the group communication? Give specific examples. answer below: Use the communication self-centered roles discussed in Chapter 9 and 10 to describe two specific characters and the communication self-centered role(s) they played. How did these roles affect the group communication? Give specific examples. Answer below: Which of the three leadership styles for the group communication role of leader did you see someone use as he or she participated in the group communication and why? How did this style affect the group communication? Give specific examples. Answer below: What communication behaviors did you notice when observing people in group communication roles that contributed to a supportive and/or a defensive group communication climate (pp. 266-267)? Explain your observations using at least two variables of supportive and/or defensive communication behaviors. How did these variables affect the group during its communication decision-making? Give specific examples.

crime & society disc 2

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The War on Drugs

After reading this week’s required text, please respond to the following:

  1. In your opinion, what have been among the main outcomes of the War on Drugs?
  2. How close has it come to its original goals of reducing drug use and punishing drug suppliers?
  3. How has this “war” impacted African-American males?
  4. How has this “war” impacted immigration policy?
  5. How will this “war” end?

Your initial post should be at least 250 words in length. Support your claims with examples from the required material(s) and/or other scholarly resources, and properly cite any references

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Provide a brief discussion of the firm to include its principle goods and services, market share, geographic locations where it operates, and major competitors.-(2-pages) Evaluate and discuss whether the firm could benefit by using Activity Based Costing (ABC). The discussion should include what factor(s) influenced your decision, the ramifications of implementing ABC in the international business environment, and howyou would structure the distribution of costs using ABC for your firm.-(2-pages) Evaluate and discuss whether the firm could benefit by using standard costs. The discussion should include what factor(s) influenced your decision, the ramifications of costs, quantity, and variances, and the ramifications of using standard costs in the international business environment-2 pages

Can I submit a modified case of Cintas y Lazos, Inc. (3.5 pages) and have it written…

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Can I submit a modified case of Cintas y Lazos, Inc. (3.5 pages) and have it written up/solved/including spreadsheets. How much will this cost?

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The Cuban Revolution was the most important event in Latin America in the 20th Century. Explain why and how it came about and discuss how it changed Cuba, how it changed U.S.-Latin American relations and how it affected the rest of Latin America.

there are currently 15 million us soldiers active duty and about 2700 dogs assisting them ab

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there are currently 1.5 million U.S. soldiers on active duty and about 2700 dogs assisting them. about how many soldiers are there to each soldier dog? round your answer down to the nearest whole number.

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The company that I would like to do my final project is Fifth Third Bank. Their main operations are in retail banking, consumer lending, commercial banking, investment brokers, and their Fifth Third processing solutions.

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The introduction should provide an overview of the company's situation, its strategy, and the significant issues and challenges that confront management. This section should demonstrate that you have a firm grasp of the company’s present situation. Unless completely necessary to present a strong introduction, do not simply recall facts and history about the company. You may assume your instructor has read the readings related to this assignment and is familiar with the organization. Using the readings and resources above, other readings from the course, and any outside research you do on your own, submit an analysis paper 3 to 5 pages in length (double-spaced not including references). The analysis paper should be completed using proper APA formatting using the 6th edition of the APA Publication Manual. For assistance with APA formatting, please utilize the following resources: Introduction (1 – 2 paragraphs)

UNIT 6 2 OF 2

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Unit  6 discussion 2 of 2
DISCUSSION RESPONSE ( 350 – 500 Words ) Again using your research questions (DOMESTIC VIOLENCE) and select one of the within-subjects designs (not a between-subjects design, as done for DQ1) from this week’s reading (either the single factor two- level design or the single factor multilevel design). Discuss the advantages and disadvantages of a within-subjects design, and describe ways to minimize some of the problems inherent with this approach to experimental research. Do you feel that this would be a good method to use for your hypothetical research study? Why or why not? Finally, how could you adapt this to a single-subject design, and why might you want to do so?