Diffusion-of-innovationsPanasonic has introduced a digital camera that combines the size benefits of a digital point and shoot camera with the ability to use small interchangeable lenses. How can the company use the diffusion-of-innovations framework to develop promotional, pricing, and distribution strategies targeted to the following adapter categories?   • Innovators  • Early adopters  • Early majority  • Late majority  • LaggardsSupport your position in a minimum of 200 words. Marketing EthicsA soft drink company distributed cell phones to preadolescents in low-income areas. The phones routinely received advertising messages for the drink. Following criticism, the company said that the benefits of the disadvantaged children’s having the cell phones (e.g., safety) outweighed any “exploitive targeting” considerations. Do you agree with the company’s position? Explain your answer.Is it right to advertise prescription medications directly to consumers? Why or why not? (You can address this question in the last paragraph of your response to the soft drink question). Support your position in a minimum of 200 words

Final Project

The final project will be a Project Demonstrating Excellence Summary Paper. The Final Project must reflect college-level writing and thinking, and will contribute 25% to the course grade.

Each student is required to write a Project Demonstrating Excellence (PDE) Final Project paper that is 8-12 double-spaced pages in length. The purpose of the assignment is to give the student a means of displaying their analytical reasoning/critical thinking skills. This will be for the benefit of both the peer as well as the instructor.

The student will be expected to take a concept, theory or topic discussed/explained in the text (i.e. inventory control, strategic alliances, technology and supply management, etc.). The student is expected to present a scholarly discussion of the chosen topic and adhere to the format/style required by the APA Manual. The student is encouraged to seek out information from other sources (preferably scholarly) to establish, explain and/or defend the particular points they raise. The learning outcomes to be reflected in the PDE may include 1-5, at the very least, outcomes 1-3 MUST be covered in the paper.

Expected learning/critical thinking:

1. Develop an understanding of supply chain management practices and procedures in organizations today.
2. Apply an understanding of how the supply chain system operates and its significance relative to a business operation.
3. The ability to recognize and design a supply chain.
4. Assess procurement and outsourcing strategies focusing on strategic purchasing, outsourcing and the supplier footprint.
5. Review strategies for creating and/or maintaining quality in the distribution process.

Writing the Final Project

The Paper:

• Must be eight- to twelve- double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
• Must include a cover page that includes:
  • Student’s name
  • Course name and number
  • Title of paper
  • Instructor’s name
  • Date submitted
• Must include an introductory paragraph with a succinct thesis statement.
• Must address the topic of the paper with critical thought.
• Must conclude with a restatement of the thesis and a conclusion paragraph.
• Must use at least five professional resources, including a minimum of two from Ashford University Library.
• Must use APA style as outlined in the approved APA style guide to document all sources.
• Must include, on the final page, a Reference Page that is completed according to APA style as outlined in the approved APA style guide.

Book:

Simchi-Levi, D., Kaminsky, P., & Simchi-Levi, E. (2008)Designing and managing the supply chain: Concepts, strategies and case studies. (3^rded.) with companion CD-Rom. Boston: McGraw-Hill Irwin. ISBN: 9780073341521

 

I attached the guidelines for this assignment below. Please choose one publicly traded corporation (don’t use Amazon or Google). I need this assignment completed by Friday August 9th. Thank you!!!

Strategic Management Assignment Guidelines

Napoleon frequently commissioned works of art to promote his public image and gain support for his leadership. Describe the visual devices Gros used in the painting Napoleon Visiting the Plague Victims at Jaffa (Figure 29.2) to cast Napoleon in the role of hero. In your opinion, is this piece successful as political propaganda? Why or why not?

Reflection Discussion Posts: You are required to post items to the course online discussion forum (that add value to the topic that is covered that week linking theory to real world examples. You will need to read the article posted and then write a reflection piece about what you have read. Be sure to link what you read to real world examples and promote discussion between your fellow classmates. Each post should be 2-3 paragraphs.