Airline Strategy – American Airlines

Preparation

Find information on mission and vision statements from at least three business publications in the field. You will need to incorporate these resources in your assessment.

Deliverable

For this assessment, assume that American Airlines has just made you president. As the new president, create an organized and well-written 8–10-page report for the airline’s stakeholders that includes the following subheadings and content:

• Introduction: Briefly introduce the airline and the situation leading up to you being made president.
  • Assume that you have been brought in to improve profitability and long-term success for the airline.
  • Provide a paragraph or two overviewing the current situation with the airline (from your SWOT analysis) and introducing yourself as president.
• Mission and Vision: Describe the new purpose and mission for the airline.
  • Review the airline’s current mission and vision.
  • Explain what you will change and why. Support your changes to the mission and vision statements with factual information from at least three business publications in the field.
  • Write a new formal mission and vision statement.
• Communications Plan: Describe how you will communicate your new presidency and your future direction for the airline to the existing employees and the press.
• Financial Objectives: Any airline is concerned with safely getting people from one point to another and doing so in a way that is profitable. Detail how your airline plans to accomplish this by listing four of the airline’s new financial goals.
  • For example, you might want to increase profitability by a certain percentage. Explain how you plan to do that—for example, spending less on staff training or food service, or leasing planes rather than buying them.
  • Identify at least four specific financial goals, all geared toward increasing profitability through bringing in revenue or reducing expenses. Describe the rationale behind your goals.
  • Consider the market standing, productivity, facilities, stockholders (if applicable), worker performance, profitability, innovation, and social responsibility.
• Action Plan: Create an action plan for achieving the four goals that you set.
  • Considering what you learned in the SWOT analysis you completed in Assessment 1, include items such as intended markets (staying where you are or moving and why), hiring and training, and technology.
  • For each of the four goals you identified, explain which strategy you will use, the time it will take to assess the results, and your exit strategy if the plan does not work. For example, if you decide to increase revenue by generating more customers through a fare sale, explain how you will advertise the fare, how much of a reduction it will be, how you expect it to impact your profits, and so on.
  • Include, when applicable, items such as communications, employee relations, route planning, public relations, advertising, et cetera.
• Methods of Control and Feedback: Describe how you will assess meeting your goals and how you will go about making changes as necessary.
  • Remember that setting a goal is only valuable if you take steps to achieve it and then measure your success.
  • Consider how you will measure success of each goal. For example, if you choose to add food service, consider how you will know whether this has been successful. Financials will not answer this question, but what will? Customer surveys? Staff feedback? How many tickets would you sell after the announcement is made?

Additional Requirements

• Written communication: Written communication is free of errors that detract from the overall message.
• APA formatting: Resources and citations are formatted according to current APA style and formatting.
• Number of resources: A minimum of three resources.
• Length: 8–10 typed, double-spaced pages.
• Font and font size: Times New Roman, 12-point.

• “What steps should Rob and Pat take? Why do you think these steps would be appropriate? Support your position with references from the text.
• What suggestions would you offer to them at this point in time and why?
• Should Sara provide any additional guidance? If so, what information should she provide and why?”
• What two statutory benefit programs cannot be altered? Why?
• In your opinion, should all employees receive the same benefits package? Why or why not?

APA format

For this assignment construct an op-ed using a Biblical perspective on how to locate and assess beauty (how to identify, evaluate and guard). Feel free to focus your discussions on a specific contemporary issue or form of communication (art, film, theatre, etc.). This is a good time to evaluate the feedback you received from your instructor for your first and second op-ed, you could also review the good guidelines from the Harvard Kennedy School on how to write a successful op-ed. A successful op-ed will contain the following elements:

• Be between 550 and 750 words long.
• Be clear in formulation and persuasive in rhetoric.
• Has a clearly defined point of view.
• Exhibit a clear and logical argument.
• Engages with contemporary culture.
• Show strong evidence of a fully developed Biblical worldview.

Do not hesitate to reach out to your instructor if you require additional coaching or guidance.

Briefly define diversity.

Discuss your perspective on the following questions:

oWhat changing diversity trends necessitate the ability to adapt communications to multiple cultures?

oWhat do you need to know and do as a leader to communicate effectively across cultures?

Choose one short story from the readings (given below) and apply an argument/evidence based strategy for your analysis. At least 2 page MLA formatted work

Further details will be provided (and do pay attention to them):

Ernest Hemingway : “Hills like White Elephants” :http://openhighschoolcourses.org/mod/book/tool/pri…

OR

F. Scott Fitzgerald :“Babylon Revisited”:https://literaryfictions.com/fiction-1/babylon-rev…

let me know which one you select