Read the two paragraphs and give me your two opinion for each paragraphs
1.
Johnson and Johnson founded by three brothers in 1886 Brunswick, New Jersey,
U.S. In1887, Johnson & Johnson’s mass production of sterile sutures,
surgical dressings, cotton, and gauze ushers in the widespread practice of
modern antiseptic surgery. The company has focused on advancing technologies,
goods and services to enhance patient care and bringing greater precision to
every aspect of surgery for over 100 years. In 1937 Johnson & Johnson established
their Ortho Research Laboratories in Linden, New Jersey to make women’s health
products. Twelve years later from the company’s heritage suture business,
formed and became Ethicon, Inc. The company has made significant contributions
to surgery for over 50 years and continued their dedication to shaping the
future of medicine to help address the world’s most pressing healthcare issues,
and improve and save more lives. Johnson & Johnson partners with the AO
Foundation to deliver world-class professional education and develop
innovations that enhance patient outcomes and increase the efficiency of care. J&J’s
mission statement relies heavily on their “Credo” which in summary is having
the responsibility to employees, stockholders, the communities in which they
conduct business and the overall environment of meeting their needs, and
everything that J&J does must be of high quality. J&J must continually
strive to reduce costs to maintain reasonable prices to all consumers.
J&J’s Earthwards approach uses environmental and social impacts to develop
solutions for the design and manufacture of products that are sustainable. The Competition
Medtronic was founded in 1949 as a medical equipment repair shop by Earl Bakken
and his brother-in-law, Palmer Hirundine. They had a profound moral purpose and
an inner drive to use their scientific knowledge and entrepreneurial skills to
help others. Medtronic’s first life-changing therapy – a wearable,
battery-powered cardiac pacemaker – was the foundation for many more Medtronic
therapies that use electrical stimulation expertise to improve the lives of
millions of people. Medtronic’s offers the following various treatments and
therapies to their customers’ medical needs such as Airway and Lung, Brain,
Diabetes, Digestive and Gastrointestinal, Ear nose and throat, Heart and
Vascular, Pain, Spine and Orthopedic, and Urinary and Reproductive. Medtronic’s
Mission is to contribute to human welfare by application of biomedical
engineering in the research, design, manufacture, and sale of instruments or
appliances that alleviate pain, restore health, and extend life. The NicheAs a
leader in Cardiac devices, Medtronic’s maintains more than 50% of its sales
through its Cardiac and Vascular group. The company focuses on three categories
which include Therapy Innovation, Economic Value, and Globalization. The
combined strategies enable a basis for partnership with its customers resulting
in high-quality patient outcomes, and also expand the healthcare access to
patients while reducing costs worldwide. The acquisition of Covidien has also
added new lines of products that would inevitably push Medtronic further to the
top and beyond the reach of competitors in the med-tech arena. Although J&J
does have a cardiovascular care division, the majority of its sales are through
orthopedic devices which accounted for more than 34% in their med-tech
division, and a growing pharmaceutical sector in which competitors cannot
match.
2. The
product of PepsiCo that is the central focus of my analysis is the snacks that
are produced by the Frito-Lay Company as part of the PepsiCo Company. The
company has 22 products that are global to over 200 countries and territories
and these are the biggest sellers of the company. The snacks on this list are
Doritos, Lays, Fritos, Ruffles and Tostitos. We all have our favorite Frito-Lay
snacks that we will not substitute. The Frito-Lay Company believes that
snacking should be good and fun as stated on their site about nutrition and the
commitment to the consumer. They have been using quality ingredients such as
potatoes, corn and grains and cooking and topping with the perfect seasoning
and some recipes have been the same for over 80 years.The Frito-Lay Company has top global brands
(Doritos, Fritos, Lays, Ruffles), better for you brands,(baked, Stacy’s, Lays),
good for you brands, (Sabra, Quaker, Kevita), and fun for you brands,(includes
the classics, Doritos, Fritos, Cheetos). The marketing strategy of these
changes to many of their favorites in their product line was mainly for
customer wants and needs. The best way to retain and attract their customers
was to enhance their product line to meet the needs. Consumer were getting more
educated on snacking and the affects of unhealthy eating and demanded to
companies provide a healthier option. The industry had to make the changes to
meet the customer demands and needs to stay successful. In 1970 the Frito Lay
Company began an expansion that last for ten years with the opening of more
than one new plant a year. The early 70’s is when Foods International, later
PepsiCo Foods International (PFI), then Frito-Lay International was establish
and was able to market snack foods around the world. A very smart marketing and
business move by Frito-Lay in the late 90’s is when they planned to buy the
104-year-old Cracker Jack snacking business. This is also the time when
Frito-Lay becomes the snack chip leader in South and Central America, which
begins their business venture with Empreseas Polar SA of Venezuela. The next
great step by Frito-Lay was to remove trans fats from nearly all of its snack
chip line of products.
