CASE STUDY – MIDTERM

“Pahalwan’s: Need for a New Marketing Strategy” CASE by Jyoti Sharm and Subhadip Roy, Harvard Business Publishing, W14488-­‐PDF-­‐ENG.

General Guidelines

Your report should be no longer than five pages—double-­‐spaced, 1-­‐inch margins, 12-­‐size font, with page numbers.Additionally, you can have up to two exhibits as an appendix.

Assume the role of a marketing consultant brought in to advise Pahalwan’s owner Anant Ram Abrol. Your report should be addressed to him.

To write your report, please follow the steps below:

1. Read the case and exhibits.
2. Identify the key issue(s).
3. Conduct situation analysis, secondary market research, buying behavior analysis, marketing strategies and value offering analysis
4. Provide your key issue(s) recommendation(s).
5. Support your positions with reasons and evidence.
6. Provide action plan.

The sections of your report should be the following:

Executive Summary

Key Issue(s)

Recommendations and Rationale

Action Plan

Appendices: SWOT Analysis, Secondary market research main findings, buying behavior analysis, marketing strategies and value offering analysis.

Grading:

You will be graded on completeness, internal consistency, justification, flow and professionalism. Most important is whether you identify the most critical issues in your analysis and if your proposed plan addresses them in a realistic way. Your written case analysis will contribute 1/3 to your course grade.

Prepare: To help with the preparation of your annotated bibliography, review the following tutorials and resources from the Ashford Writing Center:

• Introduction Paragraph Guide – https://awc.ashford.edu/essay-dev-introductions-and-conclusions.html
• Thesis Statement tutorial – https://bridgepoint.equella.ecollege.com/curriculum/file/73935690-6546-4556-9dad-a345f96c0dfb/2/Two-Minute%20Tutorial%20Thesis%20Statements_LSWC.zip/story.html
• Annotated Bibliography tutorial – https://bridgepoint.equella.ecollege.com/curriculum/file/d1ed61b5-8152-4f8e-948b-e162fd937c2f/1/Annotated%20Bibliography%20Tutorial.zip/story.html
• Sample Annotated Bibliography – https://awc.ashford.edu/tocw-sample-annotated-bibliography.html
• Evaluating Sources – https://bridgepoint.equella.ecollege.com/curriculum/file/4c07db30-5faa-4471-ab12-78e158e28ac0/1/Evaluating%20Sources%20Generic%20%282%29.zip/Evaluating%20Sources%20Generic/story.html

Reflect: Reflect back on the Week Two Discussion in which you shared with the class the global societal issue that you would like to further address. Explore critical insights that were shared by your peers and/or your instructor on the topic chosen and begin your search for scholarly sources with those insights in mind.

Write: For this assignment, review the Annotated Bibliography Formatting Guidelines (will be attached) and address the following prompts:

• Introductory Paragraph to Topic: Refer to the Final Argumentative Essay guidelines for your topic selection. Write an introductory paragraph with at least 150 words, which clearly explains the topic, the importance of further research, and ethical implications.
• Thesis statement: Write a direct and concise thesis statement, which will become the solution to the problem that you will argue or prove in the Week Five Final Argumentative Essay. A thesis statement should be a declarative statement that makes one point in 25 words or less. The thesis statement must appear at the end of the introductory paragraph.
• Annotated Bibliography: Develop an annotated bibliography to indicate the quality of the sources you have read. For each annotation, you need to summarize in your own words how the source contributes to the solution of the global societal issue. Your annotation should be one to two paragraphs long (150 words or more) and fully address the purpose, content, evidence, and relation to other sources you found on this topic. The annotated bibliography must include no less than five scholarly sources that will be used to support the major points of the Final Argumentative Essay. Critical thinking skills need to be demonstrated by accurately interpreting evidence used to support various positions of the topic.

The Introduction, Thesis Statement, and Annotated Bibliography Assignment

• Must be 1,000 – 1,250 words in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least five scholarly sources.
• Must document all sources in APA style as outlined in the Ashford Writing Center.

Prepare: Prior to beginning work on this discussion forum, review the Week 2 required resources that focus on ethics and morals. This will assist you in examining your own development of ethical and moral responsibilities. Read the articles: A Global Ethics for a Globalized World Virtue Ethics and Modern Society Classical Stoicism and the Birth of a Global Ethics: Cosmopolitan Duties in a World of Local Loyalties Responsibilities of an Educated Person [Blog post] by jwood00 Moral Education for a Society in Moral Transition Decision Procedures for Ethics: DEAL Carrying on Without Resolution
Reflect: Take a deeper look at your own life and determine which experiences have inspired ethical and moral reasoning. Were there any huge influences in this process?
Write: For this discussion you will address the following prompts: Explain what it means to be ethical as it relates to personal, academic, and professional growth. Provide at least one ethical dilemma you have encountered, and describe how the issue was resolved. Describe how your general education courses have influenced your ethical values. Your initial post should be at least 250 words in length, which should include a thorough response to each prompt. You are required to provide in-text citations of applicable required reading materials and/or any other outside sources you use to support your claims. Provide full reference entries of all sources cited at the end of your response. Please use correct APA format when writing in-text citations (see In-Text Citation Helper) and references (see Formatting Your References List).
Respond to Peers: Review your classmates’ posts, and respond to at least two of your peers by Day 7. In each response, provide comments that prompt further critical thinking and insight on your classmate’s perspective on ethical values as they relate to their personal, academic, and professional lives. Each participation post should be a mi plies Aug 11, 2021 at 6:34 AM Week 2 Discussion 2: Ethics Explain what it means to be ethical as it relates to personal, academic, and professional growth. To be ethical means to know the difference between right and wrong and to act accordingly. Doing the right thing should not change your personal, academic, or professional lives as it is fundamentally a part of everything we do. It is that little voice inside you that guides your decision and actions. It encompasses your morals, beliefs, and values and is demonstrated by your actions. Sometimes being ethical is not easy; it can be unpleasant and frankly inconvenient. It can put you in a stressful situation, forcing yourself, those you love, and colleagues you work with to be accountable. However, doing the right thing is always the right thing to do. Provide at least one ethical dilemma you have encountered and describe how the issue was resolved. There are times in life that being ethical can be as simple as obeying the rules at work, such as wearing a mask. The rules say wear a mask universally, which means everyone wears a mask. There is no heartache in following the rule in telling someone to wear a mask. Other times being ethical can cause professional relationships to splinter and result in less than desirable consequences. Recently I was involved in the credentialing of a new physician joining the hospital. This new physician would be a member of a group that shares weekend call with the cardiovascular group I manage. Some red flags came upon the application indicating he was not truthful in some of his application responses. After speaking with his program directors and interviewing the applicant, it was confirmed he indeed had lied on his application and was less than truthful in his interview. However, during this discovery period, the physicians of the group he was joining indicated that if we did not approve his application, they would no longer share the call responsibility with our group. It was stated that his misrepresentation was minor, and I should be a team player. Ethically, I had to recommend not to admit a provider who lied on his application and in his interview. Regardless that the lie could be considered minor (HIPAA violation), it is still wrong. We all make mistakes and should be accountable when asked about them. Ethically, I had to do the right thing even though it would negatively impact the physicians I manage. It would have been easy just to approve and make excuses for his misrepresentations so that the call group would stay intact. The right thing was not easy, causing difficult conversations that impacted relationships I spent years building. Nevertheless, after the dust settled, the managing partner came to me and thanked me for making the tough decision. They admired that I felt ethically bound to protect the hospital and their group from a physician who was not ethical themselves, even at the expense of my group. Describe how your general education courses have influenced your ethical values. Education, in general, including college, provides enrichment that can influence your morals, values, and beliefs. Critical thinking is powerful and understanding the tools at your disposal coupled with the experiences of your peers sets a foundation that can enhance your fundamental ethical values or spur an investigation into alternatives. Becoming a life-long learner gives you permission to expand your knowledge, question your beliefs, and apply what you learn to your personal, academic, and professional lives. Education helps you find your voice and teaches you to apply research to practice to develop opinions based on facts. Returning to college thirty years after the first go-around allowed me to reexamine my beliefs, whether they were based on fact or fiction, and reintroduced how critical thinking shapes our ethical values. Ultimately my education at UAGC has re-engaged my interest in society, enhanced how I communicate personally and professionally, and taught me to question my beliefs against what is considered the norm in today’s society. Aug 11, 2021 at 10:31 AM Week 2- Discussion 2 Explain what it means to be ethical as it relates to personal, academic, and professional growth. Being an ethical person means not to lie or cheat. It means you are an honest, responsible, and trustworthy person who respects the rules of life and the workplace. “It is in this sense that duty or responsibility becomes the key concept of modern ethics” (Gong & Zhang, 2010, Pg. 257). When thinking about your ethical ways, it’s how you use it in your day-to-day with all your responsibilities. When I think of being ethical personally, you should be a trusting person/friend/spouse. When it comes to academics, you shouldn’t cheat or lie about work you’ve done or not done. It would be best not to plagiarize when writing papers or cheat off other classmates or the internet. For professional growth, cheating, lying, and not being trustworthy can guarantee a loss of position. Provide at least one ethical dilemma you have encountered and describe how the issue was resolved. About six years ago, I was an assistant director at a childcare facility, and my boss and I noticed some money missing from the books, a minimal amount, but it seems odd. We ended up finding out our accountant had been stealing from the company for the last year, small amounts at a time. Of course, stealing from a company was horrible, and nothing we ever thought would happen from this person. From this, I learned to check all aspects of money and not trust people so much. It was a rude awakening. I am very trusting and never thought this person or anyone would ever steal from our terrific boss. The person had to go from this, and later we found out she had been stealing from many of her other clients and was subsequently arrested and taken to jail. Describe how your general education courses have influenced your ethical values. My general education courses prepared me to turn papers in on time, be on time for classes, and show up for all my classes. These ethical values are essential for both life and going to school because to get anywhere in life; you have to have a good work ethic and a positive attitude. I believe my experience in life has helped to form my moral values. However, I am thankful for my general education courses’ core values, like paper prep and building blocks for my future classes, including critical thinking and research abilities. Reference- Gong, Q., & Zhang, L. (2010). Virtue ethics and modern society–A response to the thesis of the modern predicament of virtue ethics. Frontiers of Philosophy in China, 5(2), 255-265. doi:10.1007/s11466-010-0014-5

Read the following vignette about Melody and Miguel and develop a 1-2 page strategy on how you would best work with Miguel and what issues may come up for Miguel. Include at least 1 reference from your own independent research.

Although people often think that Melody is a Latina counselor because of her dark hair and brown skin, actually she is biracial: Asian (Filipino) and white. Melody took Spanish in school, but she never thought that she would have any practical use for it. Times have definitely changed; her Midwestern hometown has seen a tremendous growth in the immigrant Latino/Latina and Spanish-speaking population. Melody works as an outpatient drug and alcohol treatment counselor, and Latino/Latina clients have begun to enter the system. Melody knew it was a matter of time before she would be assigned a Spanish-speaking client, and she dreaded putting her Spanish to the test. That client was Miguel. Miguel entered her office and Melody noticed an expression of relief come across his face as he asked her, “¿Hablas español?” Melody hated to let him down and answered “un poco”-a little bit. Miguel smiled. Melody was sure he could tell from her accent that she was already struggling. Miguel told Melody that he was an undocumented immigrant from Mexico. He entered the United States “by climbing and running” over a border fence. Miguel married a woman in a Texas border town and moved his family to the Midwest with the hope of finding a better job. He presented to counseling because he was addicted to cocaine and alcohol and was physically abusing his wife and three children. Miguel was concerned that if he were caught abusing substances or if the police were called on a domestic abuse call to his home, he would be deported.

As Melody listened to his story, she knew that she would need to be aware of the stereotypes that she had already formed about Latinos. One positive stereotype was her belief that Latino men were dedicated to their family and were hard working and community oriented. At the same time, she also believed that Latinos were domineering and macho. As Miguel’s counselor, Melody knew that these stereotypes would have the potential to affect the entire counseling relationship.

Other factors that Melody considered when working with Miguel included her comfort level with her own culture and ethnic identity, as well as her own acculturation status. Because her monolingual and monocultural supervisor wasn’t much help, Melody sought supervision from a former professor. In the process, she read all that she could about counseling Latino/Latina clients. Through supervision and research, Melody realized that she had to broach the relationship between acculturation struggles and substance abuse with Miguel, as well as help Miguel find a way to recognize and foster his cultural strengths.

Furthermore, due to her lack of expertise as a bilingual counselor and the facility’s lack of bilingual resources for clients from different ethnic backgrounds, Melody did not feel that she had the necessary personal or professional supports to ethically work alone with Miguel, who wanted to speak Spanish exclusively in the sessions. Coming to this conclusion enabled Melody to have a trained bilingual interpreter brought in to assist them with the counseling process. Rather than seeing the interpreter as a sign of Melody’s ineptitude, Miguel reported that he appreciated her attempts to be culturally sensitive and understand him.

Need a outline for assignment:

You have just begun work in the field of your choice when your new supervisor asks you to think about a grant proposal that the department may pursue. This grant proposal can be a program, technology, construction, or research grant. Provide an outline of your proposal, including a general description and some of the goals, objectives, and tasks that would be required for completion of the proposed program.

For this task, you are to assume that you have been promoted above an entry-level position in your chosen field. You should describe the agency and your position, and then you should describe the particular need that is to be addressed with your grant proposal. Once you have done all of that, follow it with the actual outline of your proposal.