We develop notions of who we are and are not in our interactions with others from the time we are born until the time we die. Dr. George Herbert Meade explains that there are two specific types of perspectives which shape our notion of who and what we are, which includes the perspective of the particular other and generalized others (Wood, 2016). Self-concept will also shape communication choices and the perceptions related to how we think and feel about the world. As ethical communicators it becomes important to monitor the influence of our own self-concept and perceptions on our communication choices.

For the Unit 3 Assignment, you will craft a 3–4 page expository essay (including a title page and reference page) highlighting how your self-concept and perceptions influence your interpersonal communication. Include the following in your essay:

Describe self-concept.

Explain the role self-concept plays in ethical communication.

Describe your self-concept and whether it is generally positive or negative.

Explain how you can ethically influence the self-concept of others.

Explain the difference between self-concept and perception.

Describe an example of when your self-concept influenced your perceptions of someone. Explain how this impacted your communication with that person. Explain whether this was a positive influence or negative influence and why.

Explain at least two guidelines for improving perception and communication from the reading that you can apply to your ethical communication skills. Include what are the guidelines, one example of how you would apply a guideline, and why these guidelines help with effective communication.

Your paper should include a reference to the textbook. APA formatting and in-text citations must be used for a minimum of three sources including your text.Your paper should be double spaced, using times New Roman 12 point font, and free of typographical errors.Your paper should include a highly developed viewpoint and purpose.

Textbook:

http://toolmanagement.next.ecollege.com/tools/thir…

Health Services Strategic Marketing

Case Study 1: Revitalizing a Brand

Read the case study titled “Revitalizing a Brand,” located in the online course shell. Use the Internet to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

• Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
• Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
• Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
• Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
• Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Examine the marketing research process and market segmentation strategies in the health care industry.
• Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
• Explain how branding strategies apply to the health care market for existing and new products.
• Determine the marketing communications strategy used in health care services.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.

	Case Study 1: Revitalizing a Brand
Criteria	Unacceptable Below 70% F	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services. Weight: 20%	Did not submit or incompletely described the current marketing communication, identity, and brand position of Plaza Home Health Services.	Partially described the current marketing communication, identity, and brand position of Plaza Home Health Services.	Satisfactorily described the current marketing communication, identity, and brand position of Plaza Home Health Services.	Thoroughly described the current marketing communication, identity, and brand position of Plaza Home Health Services.
2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services. Weight: 25%	Did not submit or incompletely conducted a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.	Partially conducted a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.	Satisfactorily conducted a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.	Thoroughly conducted a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position). Weight: 20%	Did not submit or incompletely assessed the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).	Partially assessed the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).	Satisfactorily assessed the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).	Thoroughly assessed the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response. Weight: 20%	Did not submit or incompletely compared branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Did not submit or incompletely determined whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Did not submit or incompletely provided a rationale and support for your response.	Partially compared branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Partially determined whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Partially provided a rationale and support for your response.	Satisfactorily compared branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Satisfactorily determined whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Satisfactorily provided a rationale and support for your response.	Thoroughly compared branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Thoroughly determined whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Thoroughly provided a rationale and support for your response.
5. 5 references Weight: 5%	No references provided	Does not meet the required number of references; some or all references poor quality choices.	Meets number of required references; all references high quality choices.	Exceeds number of required references; all references high quality choices.
6. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 6 errors present	5-6 errors present	3-4 errors present	0-2 errors present

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Discussion: Market failure in your policy issue

Policy Issue: Does providing specialized programs improve inmate rehabilitation efforts and reduce the rate of recidivism?

Policy Area: Rehabilitation and Recidivism

Crane (2006) Public Finance Concepts for Planners; Read the section on market failures (p. 9-18 Begins with “The Public Purpose of Plannning” is attached below)

Crane discusses market failures in the context of local government and specifically in the field of land use planning, but the concepts are applicable much more broadly. As you read, consider if market failures such as nonrivalry, nonexclusivity, externalities, or equity are a part of your policy problem.

Having read Crane’s description of market failures, consider your policy issue. To what extent does each form of market failure exist (nonrivalry, nonexclusivity, externalities, or equity) or not within your policy area? In order to make an effective claim that market failure is not involved, then you will need to describe the functioning of the market related to your issue.

Details:

Note: This is an individual assignment. Applying what you have learned thus far, develop a community teaching proposal designed to address the needs of your community.

Select one of the following as the focus for the teaching plan:

1. Primary Prevention/Health Promotion
2. Secondary Prevention/Screenings for a Vulnerable Population
3. Bioterrorism/Disaster
4. Environmental Issues

Complete the “Community Teaching Work Plan Proposal.” This will help you organize your plan and create an outline for the written assignment.

1. After completing the teaching proposal, review the teaching plan with a community health and public health provider in your local community.
2. Request feedback (strengths and opportunities for improvement) from the provider.
3. Complete the “Community Teaching Experience” form.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

You have just been promoted from front-line supervisor to be one of the firm’s senior managers. During your business education, you learned that the primary role of a manager is to make good decisions. As a supervisor, you had frequently been making routine decisions, but you realize that decision making for the overall company can and will have far greater impact on the company and its employees.

Your boss, the chief executive officer (CEO), realizes that you do not have much practice in this higher level, decision-making process and has asked you to write a memo describing your understanding of how to make important decisions.

Your memo should address the following questions:

• Describe at least 3 criteria that would determine whether the manager is making good decisions. What should be done to better assure that you are making a good decision?
• In the realm of decision making, what are assumptions? Rather than use a dictionary definition, cite several specific assumptions that would go with any real-life decision you have made or have seen made at a company at which you have worked.
• Given the importance of proper assumptions, your boss asked you to assess the accuracy of certain business assumptions and what could you do to test or confirm the credibility of them. The following were major assumptions for each firm:
  • An automobile manufacturer’s assumption that the demand for SUVs would continue because gas prices would continue to rise
  • An airline’s assumption that there was a need for an airline that provided no added amenities