Instructions

1. Review Chapter 10—“Termination” in The Employer’s Legal Handbook.
2. Go to the website and read: What is employment?
3. Go to the website and read: 10 Ways to Minimize Unemployment Taxes.
4. Respond to the following in your initial post:
   1. Termination. From the Table of Contents located at the start of the textbook for Chapter 10, select one of the topics of interest for further study. Next, select one of the means below to complete the research on that topic. In the initial post, include your findings.
      1. Access the Bureau of Labor Statistics to locate current national and/or state data.
      2. Expand on the textbook information by accessing the free online resources (e.g., blogs, podcasts, videos, reports) from the publisher at http://www.nolo.com/companion/the-employers-legal-handbook-empl.html.
      3. Summarize a recent newspaper article (local, Wall Street Journal, New York Times, etc.).
      4. Interview a human resource management professional to find out more on the topic, especially as it applies to a particular company.
      5. Locate a professional website and describe the helpful resources available for HR practitioners (e.g., SHRM, World at Work, ATD, etc.).
      6. Describe your current workplace practice(s) and include a copy of the policy or procedure.
      7. Detail the employment law by means of additional information from the US Department of Labor Employment Law Guide: Laws, Regulations, and Technical Assistance Services or other governmental website.
      8. Explain how the topic has been addressed by a particular state and/or locale (e.g., law(s), social acceptance, etc.).
      9. Identify key concepts provided by one of the “go-to” or supplemental sources cited by the author in the textbook chapter reading. (For this item, be sure to share in your post the textbook page number where it was mentioned.)
   2. Unemployment. Complete the following:
      1. In the article, What is Employment?, Cooley (1963) shares the following sentiment:

      Government “aid” of all kinds, whether it be compensation to the “unemployed,” relief to the “needy,” price supports to farmers, minimum wages to workers, subsidies to shipbuilders, easy credit to “small” business, urban renewal grants, defense contracts to “depressed areas,” or “aid to education,” should be discontinued, if not immediately, then gradually. Government should withdraw from the “aid” business, at the same time serving notice on the people that they must depend upon their own initiative. Not only the federal but the state and local governments should demobilize their “aid” forces. (“Conclusions,” para. 5)

      1. Do you agree or disagree? Explain.
      2. Political views can span across a wide range of differences, but when operating in a human resource management role, one must follow the existing federal, state, and local laws and best serve the company’s interests by remaining in compliance with those laws while seeking to keep costs down.
         1. Select one of the ways in the web article 10 Ways to Minimize Unemployment.
         2. Describe how it could be beneficial for improving HR processes and/or mitigating risks in your workplace or a workplace with which you are familiar. (Be sure to identify the workplace.)
   1. Employment. Review the devotional Scriptures and articles in 3.1 and respond to the following questions:
      1. Describe what new insight you gained from reading the devotional articles and the Scriptures?
      2. Explain how that new insight can be put into practice within the profession of HR?
5. Provide a detailed post that demonstrates clear, insightful critical thinking. Your initial posting should be 200-300 words long.
6. Your initial posting is to include the appropriate references for each of the specific EEOC web pages you have cited through paraphrase or direct quote. Keep direct quotes and paraphrases limited to a maximum of 20% of your overall initial posting (40/200 to 60/300 words). For help on how to paraphrase, refer to the Purdue OWL APA Paraphrase website.
7. Post your initial discussion by the end of the fourth day of the workshop.
8. Also conduct a critical analysis of two of your classmates’ postings by the end of the workshop. Each discussion response to a classmate should facilitate engaging dialogue and evidence critical thinking when addressing your classmate’s posting. Utilize the following ways to engage in scholarly dialogue and expand learning around the topics in this workshop:
   1. Extension: Expand the discussion.
   2. Relevancy: Relate the topic to a current event.
   3. Exploratory: Probe facts and basic knowledge.
   4. Challenge: Interrogate assumptions, conclusions or interpretations.
   5. Relational: Make comparisons or contrasts of themes, ideas, or issues.
   6. Diagnostic: Probe motives or causes.
   7. Action: Identify application or an action in personal or work life.
   8. Cause & Effect: Cite causal relationships between ideas, actions or events.
   9. Hypothetical: Pose a change in the facts or issues.
   10. Priority: Seek to identify the most important issues.
   11. Summary: Elicit synthesis (Teacher Stream, LLC, 2009, p. 5)
9. Each response should be 200-300 words in length and include, at a minimum, two resources properly cited and referenced. The textbook should be one resource. Do not use blog posts.

Competency

Identify multidimensional nursing care strategies for clients with reproductive system disorders.

Scenario

You work in a gynecological office, and your office has been asked to participate in a women’s health fair. The focus of the fair is health promotion. Preventative screening for female reproductive disorders is vital to identify and treat rapidly to produce the best patient outcomes. Preventative screening includes mammogram and Pap smear and should be performed based on recommended age and associated risk factors. To promote preventative screening, your office will be creating brochures to distribute at the health fair.

Instructions

Design a women’s health brochure by choosing one of the female reproductive disorders covered in this module. In the brochure, include the following:

• Overview of the disease including disease process, signs and symptoms, and risk factors
• Preventative screening
• Diagnostics tests
• Treatment
• Multidimensional nursing care interventions

Question 1

This question builds on and completes your Market Entry Plan that you commenced during the semester. Please include a brief revised summary of Parts A and B of your Market Entry Plan assignment submissions, based on the assignment feedback you received. This should be included as an appendix and will be excluded from your exam word count.

Finalise your Market Entry Plan by addressing the following questions. Academic references are required to be incorporated into this response, to inform and support your recommendations and arguments.

a How would your recommendation of the country and market entry option impact your firm in terms of its organisational structure, functions and processes, products and services, competencies and resources, and how should senior management address these?

[15 Marks]

b What finance, pricing and payment options would you recommend for your firm? And why?

[5 Marks]

c Reflect on the Market Entry Plan research and preparation you have completed for your assignment submissions and Parts a and b above. How has this process specifically assisted you to develop an applied understanding of the strategic management of a global business?

[5 Marks]

Question 2

Gazamia is a small country in the southern hemisphere facing great challenges in developing its economy. The country was once a leader in diamond mining and exporting. However, after 30 years of continuous mining, the diamond mines have been depleted and the nation’s economy has plummeted to the lowest level in 40 years. With too much reliance on diamond mining in the last 30 years, Gazamia has largely neglected the development of other industries including agriculture, manufacturing and services, although infrastructure and education of all levels have been well developed and invested in. The leaders of Gazamia devised a plan to reinvigorate its once-prosperous nation including providing a wide range of incentives to attract foreign investment.

Using the Gazamia scenario and any assumptions that are deemed necessary and appropriate, discuss the opportunities for an Australian company to expand its business to Gazamia as a part of its internationalisation strategy and the possible risks involved in such an endeavour.

[15 Marks]

Requirements: 3 pages maximum (does not include +/- 10%), 12pt font, consistent

font style, 1.5 line spacing, 2.54cm margins (all), title page, consistent referencing style

in-text and reference list (not included in the page limit), professional format/layout.

Use paragraphs rather than dot points*. Only include required appendices.

Choose a company and design a new social media marketing campaign for them in

Part A and Part B.

Report Sections:

Title page

1.Company Background

2.Situation Analysis

3.Campaign Objectives

4.Target Audience Profile

References

Appendices (Only those required in the guidelines)

Notes: The title page, references and appendices are not included in the page count.

Any (academic) referencing style can be used as long as it is consistent.

*The dot points used in this guide show the information that must be included in the

sections. How this information is presented is up to you (e.g. points grouped in one

paragraph for discussion or discussed separately), as long as all required information

is present. No dot points should be used for main discussion points.

Task Difficulty

Time Commitment

ADVT7510: Social Media ManagementSocial Media Marketing

Campaign Part A (25%)

The type of company (who they are, what they do, the industry/sector they fit into)

The company’s broad marketing communication objectives (key information

about their previous marketing and communication efforts – e.g. purpose of

communication efforts, traditional or social media channels and vehicles or both,

and other key information)

Examples of company’s prior social media communications (to be included in

appendices – see section on appendices).

Before you start: What does it mean to justify?

This assignment requires you to make decisions

and justify those decisions. This means you must

give good reasons for why these are the most

appropriate (the best) decisions for this campaign.

*Title Page

There are no specific requirements for the title

page; it does not need to be a UQ Business

School page. Any report title page is fine

provided it meets the professionalism criteria.

Company Background (4 marks)

This section must provide a brief overview of the

chosen company.

This overview must cover the key components of the company background that will

be important to understand who they are, what their aims are, and what social media

decisions are most appropriate for them in the future.

The key components must include:

There are no limits to which company can be chosen, or on country or region – but

choose carefully (see assignment tips above).

ADVT7510: Social Media Management

Assignment Tips

Choose your company wisely:

– You will use the same company

for Part A and Part B

– If the social channels are not

covered in the course, additional

research will be needed

– If the posts are not in English, a

translation is neededSocial Media Marketing

Campaign Part A (25%)

Internal factors (e.g. mission, corporate

External factors (e.g. customers, competitors, industry/environment)

A SWOT analysis (i.e. strengths, weaknesses, opportunities and threats)

Situation Analysis (6 marks)

This section must provide an overview

of the company’s internal and external

environment, and develop a SWOT.

The section must discuss in internal

and external factors relevant to the

chosen company, and based on these

factors, provide a SWOT analysis.

The discussion must include:

culture, resources)

The SWOT analysis table/figure should be included as an appendix and discussed in

the main text.

Campaign Objectives (4 marks)

This section must provide at least one objective

(that you have developed) for the social media

marketing campaign, and a justification for why

this is the most appropriate objective.

The objective(s) needs to be specific, actionable

and realistic for the client.

Use the SMART framework to develop

the objective(s).

ADVT7510: Social Media Management

Assignment Notes

Use course learnings:

– You may know a number of

theories and frameworks from

other courses

– Focus first on demonstrating

understanding of this course’s

content, then bring in other

learning (only if needed!)

Assignment Tips

Focus on relevant factors:

– There are MANY internal and

external factors that can be

considered for a company

– Focus on key social media and

broader marketing factors that

will help determine the most

appropriate social media

decisions for the companySocial Media Marketing

Campaign Part A (25%)

Discussion of who the target audience is.

Discussion of the key consumer insights

Development and discussion of a target audience profile. The profile must be

based on the consumer insights and be included in appendices.

Justification for all decisions and choices.

Target Audience Profile (6 marks)

This section must provide a profile of the target

audience for the campaign you are developing.

The section must identify, discuss, justify, and

profile the target audience.

Specifically, this section must include:

This must be a specific and identifiable

group.

relating to the chosen group. These

insights must be evidence-based and

relevant to the specific decisions that will be

made in your campaign.

NOTE: More than one audience can be selected.

However, a sufficient (and strong!) justification

must be provided for why more than one is

needed.

Similarly,more than one profile can be created

if it is strongly justified.

These decisions are up to you but need to

be clearly and convincingly justified.

ADVT7510: Social Media Management

Justify. Justify. Justify.

The key with this assessment is

to make decisions you think

are appropriate for the comany

and justify why you think

those are the most appropriate.

Assignment Tips

Assignment Notes

Finding consumer insights:

DO NOT conduct any primary data

collection (e.g. interviews)

Some credible sources include:

– Australian Bureau of Statistics

– IAB Australia

– We Are SocialSocial Media Marketing

Campaign Part A (25%)

Screenshots of two examples of company’s social media communications

SWOT analysis table/figure

Target audience profile

*References

There are no minimum or maximum

requirements for the amount of references.

Some references will be needed (e.g. insights)

how many are included depends on the

quality of the source and the information it

provides – some sources may provide

detailed information and others may not.

Any (academic) referencing style is fine,

provided it is used consistently.

For help with assignment writing and judging the quality of sources:

https://my.uq.edu.au/information-and-services/student-support/study-

skills/assignment-writing/steps-writing-assignments

Appendices (3 marks)

Only appendices that have been identified as required in the guidelines must be

included. No other appendices are allowed.

The following appendices are required:

*Formatting, Referencing and Communication (2 marks)

The report must to adhere to the 3-page maximum and have good formatting,

referencing and communication (see criteria sheet)

Human Resource Management

Costs

Costs are a consideration of every organization and in economically difficult times many managers may want to cut the “training budget” to save costs.

I’m sure that you’ve heard that training is always the first to go in tough times. But is that really the smartest business strategy to employ–or during economically difficult times should the “training budget be increased?

• Should Training should be cut in tough times?
• Should Training should be increased during tough times?

The requirements below must be met for your paper to be accepted and graded:

• Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.
• Use font size 12 and 1” margins.
• Include cover page and reference page.
• At least 80% of your paper must be original content/writing.
• No more than 20% of your content/information may come from references.
• Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
• Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.