Because of robust online activity and ever-expanding social media outlets, marketers are continually working to deepen relationships with their consumers. With this marketing evolution made possible by social media, companies are managing more viable communication techniques with their client base. Facebook and Twitter are examples of social media platforms that have enabled direct communication between companies and consumers. Many companies refer to “liking” their webpage during an ad or by email on numerous occasions. Is all this online activity and social media affecting consumer behavior?

For this discussion:

• Identify at least two companies that have showcased their marketing prowess using social media. Based on research, what have the companies done well in appealing to visitors and influencing them to interact with the companies and other consumers?
• Referencing the list of 11 determinants of customer satisfaction found in this week’s reading in the textbook, explain which determinants are observed on the two chosen companies’ websites.

Please remember to respond to the postings of at least two fellow classmates.

This price includes the two replies!

UNDERSTANDING THE ASSIGNMENT

Write a 2-3 page report (500-750 words) that describes your experience and addresses the requirements below

Event C: Online Play (Amadeus) include this event on your title page
Watch parts 1 and 2 of this community theater presentation which is an adaptation of the show ‘Amadeus’.

• Amadeus Part 1 (https://cdnapisec.kaltura.com/index.php/extwidget/…)
• Amadeus Part 2 (https://cdnapisec.kaltura.com/index.php/extwidget/…)
  STEP 2: THE EVENT.

For event C: Identify the plot of the play and 3 characters.

STEP 3: CULTURAL ELEMENT

C: Choose 2 scenes (1 scene from Part 1 and 1 scene from Part 2). For each scene you have selected:

• describe in detail what you see (background, props, scenery, etc.)
• list and describe each character (describe their clothing, accessories, etc.)
• list one line spoken by one of the characters and describe how the others in the scene react to what is said (facial expressions, body language, verbal response, etc.)

STEP 4: CONCLUDING REACTION

For event C: Describe your overall reaction after the event experience. (i.e., Would you visit/view the event again?, Any most/least favorite moments?, etc.)

Assignment 2: Addressing the Diversity Gap in Leadership

Due Week 9 and worth 250 points

Healthcare organizations face many unprecedented challenges and opportunities. Diversity is one of the major challenges that continues to overwhelm management teams. Gender, ethnicity, and race are most noticeably lacking in top leadership roles in healthcare. There is a documented need for diverse leadership teams with transformational leadership skills to successfully lead organizations. Remediation of this gap is critical to the advancement of healthcare delivery and systems. Senior management must consider the deficiency and develop a strategic process to invoke change.

Suppose you are the Executive Director of the hypothetical organization Better Health Today, LLC. The board of directors has informed you that the organization has missed out on major federal funding opportunities over the past three to five (3-5) years. The grant reviewer’s feedback describes the organization’s lack of diversity and community support to promote social change. The board of directors has asked you to review the issues noted in the reviewer’s feedback and provide recommendations to improve the reputation of the company.

Write a five to six (5-6) page paper in which you:

1. Based on your knowledge of leadership theory, specify two (2) key competencies needed to improve community relations. Provide support for your rationale.
2. Examine the impact that the lack of diversity has on the community meeting national public health initiatives. Analyze two (2) of the major challenges the organization faces in improving diversity.
3. As a senior level manager, compose at least two (2) strategies designed to minimize the impact that lack of diversity may have on the organization. Recommend one (1) approach for implementing each suggested strategy. Provide support for your recommendations.
4. Design the key resources and main communication efforts required to implement the minimizing strategies that you suggested. Justify your position.
5. Use at least four (4) quality academic resources in this assignment. Note: Wikipedia does not meet the requirement as a quality academic resource.
6. Format your assignment according to the following formatting requirements:
   1. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
   2. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
   3. Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.

The specific course learning outcomes associated with this assignment are:

• Assess how management theories and applications apply to public health departments and agencies.
• Develop a framework for efficient use of resources of public health departments and agencies that enables these organizations to maximize scarce resources.
• Evaluate talent selection practices of public health agencies in relation to the demands of modern public health realities.
• Evaluate the ways in which social media can be used to advance the administrative activities in the public health sector.
• Implement a quality management methodology to improve on a process or practice within a public health agency.
• Use technology and information resources to research issues in public health management.
• Write clearly and concisely about public health management using proper writing mechanics.

Research Paper For this week, you will be completing a research appraisal about a women’s health topic in which you may be interested. The purpose is to complete only a synthesis of the topic. To start, only look at studies that are specific to your women’s health topic. Your appraisal will assist in finding the most current evidence. Remember, this is only for the purpose of synthesis. Simplicity is key to a successful evaluation. Below is a way to assist you in compiling your significant articles. Your table should only contain 5 articles. Finalize your findings in 1–2 pages and submit with your evaluation table.

In the headings for the columns, include the following:

1. Citation: Author, year, title
2. Conceptual Framework: Theoretical basis for study
3. Design/Method: Indicate design and describe what was done in the study
4. Sample/setting: Number, characteristics, attrition rate, and why
5. Major variables studied and their definitions: Independent/dependent variable
6. Measurement: What scales were used to measure the outcome variables (e.g., name of scale, author, reliability info)
7. Data analysis: What stats were used to answer the clinical question
8. Findings: Statistical findings or qualitative findings (one for every statistical test mentioned in data analysis)
9. Appraisal/Worth to Practice: Strengths and limitations of the study, risk or harm if study intervention or findings implemented, and feasibility
   

   Grading Criteria	Maximum Points
   Clearly discussed the women’s health issue.	25
   Accurately summarized research in evaluation table.	25
   Ensured that paper concisely describes findings.	25
   Ensured that the paper is well organized and well written and demonstrates significant development in your ability to think and write from initial submission. Properly followed APA format.	25
   Total:	100

   References should not be more than 5 years old. Topics under consideration include urinary tract infection in women and menstrual ir
   regularities.

***Attached is the first assignment that was completed before. The product is TESLA. Please read the previous assignment that I have attached to this before you begin!

MRKT 310 Principles of Marketing

Week 4 Writing Assignment

Part 1 – Consumer Behavior: How People Make Buying Decisions

Learning Outcomes

Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.

Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.

Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.

Consumer decision-making process. Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.

Directions

• Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the marketing messages that may be addressing some of these factors.

• Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, there should be a heading to separate the sections. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.

• Consumer Behavior Model: Environmental factors. Refer to the week’s readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices.
• Consumer Behavior Model: Consumer factors. Refer to this week’s readings and the model of consumer behavior and identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices.
• Role of involvement in consumer decision-making. Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision. Then, discuss which type of buying behavior is most consistent with that level of involvement.
• Consumer decision-making process. Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps. For example, if a consumer just identified a need for your product in step one, then the company can advertise how your product fills that need. Or, if a consumer purchased your product, the consumer can be called and asked about their satisfaction with the product and if there is any dissatisfaction steps can be taken to ensure the customer satisfaction. Be sure to be more specific with respect to your product or service than this example.

Part 2 – Market Segmentation, Targeting, and Positioning

Learning Outcomes

• Segmentation. Students can use the segmentation characteristics to identify and describe market segments
• Target Market. Students can identify a usable market segment to be a target market
• Target-market strategy. Students can determine an appropriate target-market strategy.
• Positioning. Students can develop and interpret a perceptual map.

Directions

• So far, you have only been considering the customers of your product or service as one big group, or a mass market. More astute marketing breaks down this large group into smaller market segments of consumers who have similar characteristics. For any specific product or service, there could be numerous market segments. However, company resources may only allow a company to pursue one or two or these market segments, which then become target market(s). In this paper, you should divide the mass market for your product or service into at least two market segments and then pick one target market you think would have the most potential for future growth. This target market does not have to be the one the company would have actually picked, or is currently pursuing.

• Think outside your own box. Chances are good you picked a product with which you are familiar. That is a good starting point, and you may represent one target market. But you may represent a target market that is saturated and therefore not the best target market to pick for the remainder of the semester. So be sure your second target market is different enough and represents growth potential.

• If you did not do a thorough analysis of the competition in the prior writing assignment, you may need to go back and figure out the nature of the product’s or service’s competition. This will be important when you address the positioning of your product for your newly identified target market inasmuch as positioning is a competition-based concept.

• We understand you are not an employee of the company and do not have access to the data that you feel will allow you to discuss the questions to the degree you would like. Take your best educated and reasoned guesses whenever you need to do so.

• Your job will be to critically examine all of the segmentation bases and arrive at your own description of potential market segments for your product or service.

• You may want to visit http://www.segmentationstudyguide.com/understanding-perceptual-maps/a-step-by-step-guide-to-constructing-a-perceptual-map/ for a step-by-step guide on how to draw a perceptual or positioning map. Remember to label both axes of your perceptual map. Meanwhile, here is an example of a perceptual map for the beer market, an excellent example for a highly competitive product.

• Prepare your assignment by answering the following four areas of inquiry related to the learning outcomes noted above.
  • Segmentation. Using the various criteria of the segmentation bases described in the week’s readings and in Table 4.1, identify at least two distinct market segments for your product or service. Each market segment description must include at least three (more if needed) of the characteristics from amongst any of the four bases categories, e.g. one from demographic variables, one or two from psychographic variables, and one from behavioral variables, or a similar scheme. Be sure to explain your choices based on what customer need the product or service offering can fill for each segment.
  • Target market. Select one of the market segments you described in (1) above as the one you believe is or can be the most profitable for your product or service offering and explain why you feel they can represent growth for the company. Refer to the six criteria for an attractive market segment as described in course content under ‘Selecting Target Markets’. Name your target market so you can use this name throughout all of your remaining writing assignments. Your name should be descriptive of the segments’ characteristics like ‘savvy young shoppers’ or ‘educated baby boomers’, or ‘urban hipsters’, or the like. The goal is for your faculty member to get a mental image of your target market for the remainder of the semester.
  • Target market strategy. Should the company focus all their resources on this new target market (concentrated marketing) or should they continue to pursue both the new and the existing target market as well as other market segments (multi-segment marketing)? Alternatively, is the market so saturated might they be more successful by focusing solely on an even more narrow market segment, perhaps an even narrower version (niche marketing) of your selected target market, as their best chance for growth? What is your reasoning?
  • Positioning. Draw yourself a perceptual map as illustrated in the week’s readings or use the websites noted in the directions. Be sure to pick two criteria that are important to your new target market for your two axes, perhaps two of the criteria you used in Week 1 in your competitive analysis. Map at least the two major competitors you noted in the previous writing assignment and add any others that you may have discovered since then. Describe what the perceptual map is telling you regarding how each product is perceived in the minds of the new target market you described above. You may have to make a series of educated guesses for some of the data points. Ideally, you want to find uncontested space. If your product overlaps with a competing offering discuss whether or not your product or service should try for an ‘uncontested’ space on the map and ‘reposition’ itself; or if it should keep the same position and compete head on with the other product. (You will have a chance to make changes to the product, the pricing and the distribution to change the product’s positioning and find uncontested space in the coming weeks).

You will want to use marketing references for explaining the concepts and other references for the product or service

General Submission Requirements

• Prepare as a word processed document (such as Microsoft Word). Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.

Refer to the grading rubric associated with the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing.