WHY: This assignment gives you the opportunity to apply course concepts to the analysis of a crisis situation at The Nuance Group, a global consulting firm. Assume Nuance does NOT have a crisis communication plan in place. By analyzing the situation Nuance faces and making recommendations for an effective response to restore its image, you will demonstrate an understanding of the major themes and concepts in organizational communication by synthesizing what you have learned during the course.

WHAT: Based on case 10.1 in the Zaremba textbook, analyze the crisis at Nuance and recommend the image restoration approaches you believe will be most effective in this scenario. Your analysis and recommendations should consist of the following:

Part 1: Analysis: Why is this such a severe crisis for Nuance? What does the crisis tell us about Nuance’s organizational culture and standards of ethical communication?

Part 2: Recommendations for communication action steps to restore the image of Nuance:

• In order (first, second, third), target audiences and what messages will you deliver?
• Why will you deliver them in that order?
• How you will deliver them?

You must apply what you’ve learned about culture, ethical communication, crisis communication, networks, media selection and meetings as you construct your analysis of the events that occurred at Nuance and develop recommendations for responding to the crisis.

You must include a minimum of three direct references from course readings (i.e. Zaremba textbook, assigned articles) used in your analysis, although you will likely use more. You must use the APA style of citation. However, you do not need to list references at the end of the essay.

Follow the rhetorical arrangement provided below (Available posted in Blackboard under the Syllabus and Resource page).

SUGGESTED THESIS MODEL:

Nuance’s problem ________________________________________________________ caused by ______________________________________, ___________________________________, and _____________________________________ can be solved if ____________________________ does ____________________________________, _______________________________, and _________________________________________. (Feel free to list more causes and recommendations).

HOW: Gather your evidence in order to support your thesis.

• Read the case three times.
  1. First reading: Identify key facts, issues, themes, and characters.
  2. Second reading: Highlight text that discusses: Why is this such a severe crisis for Nuance?
  3. Third reading: Highlight text that discusses: What does the crisis tell us about Nuance’s organizational culture and standards of ethical communication??
• Write a thesis statement.
• Write a rough draft and support your thesis with references to the case and course readings.
• Make sure your rough draft and final draft uses the rhetorical arrangement written below.
• Here is a link to information about citation: Academic Integrity. Please also answer the questions at this link: Academic Integrity Questionnaire.

Be realistic about what can be communicated within the first 48 hours. Assume Nuance does not have a crisis communication plan in place.

RHETORICAL ARRANGEMENT

REQUIRED SECTIONS	GUIDELINES
I. Executive Summary	One to two paragraphs in length Summarize the critical events from the case that will be covered in the analysis Briefly identify the major problems facing the main player Summarize the recommended plan of action and include a brief justification of the recommended plan
II. Identification of Key Stakeholders	Identify the key players in the case Include stakeholders who are impacted because of the critical events For each key player, identify events in the case that the stakeholder finds troublesome and would consider a problem; in doing so, quote the case
III. Statement of the Problem	State the problems facing the main player Identify and link the symptoms and root causes of the problems Differentiate short term from long term problems Conclude with the decision facing the main player
IV. Causes of the Problem	Provide a detailed analysis of the problems identified in the Statement of the Problem In the analysis, apply theories and models from the text and/or readings Support conclusions and /or assumptions with specific references to the case and/or the readings
V. Suggestions	Identify criteria against which you evaluate alternative solutions (i.e. time for implementation, tangible costs, acceptability to management) Include two or three possible alternative solutions Evaluate the pros and cons of each alternative against the criteria listed Suggest additional pros/cons if appropriate Using models and theories, identify why you chose these suggestions – how it would work and why
VI. Recommended Solution, Implementation and Justification	Identify who, what, when, and how in your recommended plan of action Solution and implementation should address the problems and causes identified in the previous section The recommended plan should include a contingency plan(s) to back up the ‘ideal’ course of action Describe the difficulties you expect to encounter in actually implementing the course of action under consideration, including how implementing the course of action you propose may create new problems.

Read “Don Quixote” before answering the questions. Read pages 1048-1056. https://intervisualtechnology.us/uploads/PDFs/Engl…

1)
Complete this passage: “For a knight-errant without a ______ is like a
tree without leaves or fruit and a body without a soul.”

A. Horse

B. King

C. Lady

D. Friend

2) What does Don Quixote decide to call the farm girl?

A. El Toboso

B. Aldonza Lorenzo

C. Senora de la Mancha

D. Dulcinea del Toboso

3) What does Don Quixote mistake the windmills for?

---

A. Giants

B. Knights

C. Ladies

D. Ships

4) What does Don Quixote name his horse?

A. Gonella

B. Sancho

C. Rocinante

D. Bucephalus

5) What caused Don Quixote to give up hunting and care of his estate?

A. The debt he owed to Sancho

B. His niece’s marriage

C. The reading of books on chivalry

D. Illness

6) In which passage does Don Quixote justify his battle against the windmills to Sancho?

A. ”Though you wield more arms than the giant Briareus, you shall pay for it!”

B. I think—and that is the truth—that the
same sage Friston who robbed me of my room and my books has turned those
giants into windmills, to cheat me of the glory of conquering them.

C. “Nobody could mistake them, unless he had windmills on the brain.”

D. “Don Quixote could not help smiling at
his squire’s simplicity,,and told him that hecould certainly complain
how and when he pleased, whether he had any cause or no ,for up to that
time he had never read anything to the contrary in the law of chivalry.”

7) Which passage shows Don Quixote’s reliance on tales of knights and chivalry while he is planning his adventure?

A. ”With their spoils we will begin to get
rich, for this is a fair war, and it is a great serviceto God to wipe
such a wicked brood from the face of the earth.”

B. “If I for my sins or by good luck were
to meet with some giant hereabouts, as generally happens to knights
errant, and if I were to overthrow him in the encounter …”

C. “In fact, now that he had utterly
wrecked his reason he fell into the strangest fancy that ever a madman
had in the whole world.”

D. At the mention of the donkey, Don
Quixote hesitated a little, racking his brains to remember whether any
knight-errant ever had a squire mounted on donkey back;

8) Which passage best describes Sancho, Don Quixote’s squire, during the time at which Don Quixote recruited him?

A. Sancho Panza rode on his donkey like a
patriarch, with his saddlebags and hisleather bottle, and a great desire
to see himself governor of the isle his master hadpromised him.

B. “I must say, for my part, that I have
to cry out at the slightest twinge, unless this business of not
complaining extends to knights errants’ squires as well.”

C. “Sancho Panza rushed to his assistance
as fast as his donkey could trot, but when he came up he found that the
knight could not stir.”

D. A neighbor of his and an honest man—if a poor man may be called honest—but without much salt in his brainpan.

9) Which passage best illustrates Don Quixote’s inspiration to become a knight?

A. The reader must know, then, that this
gentle man, in the times when he had nothing to do—as was the case for
most of the year—gave himself up to the reading of books of
knight-errantry;

B. “… it struck him that there was only one more thing to do: to find a lady to be enamored of.

C. ”He thought it fit and proper, both in
order to increase his renown and to serve the state, to turn
knight-errant and travel through the world with horse and armor in
search of adventures…”

D. “At that moment they caught sight of some thirty or forty windmills…”

10) Which passage best illustrates Don Quixote’s ideas about how a courageous knight should behave?

A. “Do not fly, cowards, vile creatures, for it is one knight alone who assails you.”

B. “Matters of war are more subject than most to continual change…”

C. And if I do not complain of the pain, it is because a knight-errant is not allowed to complain of any wounds.

D. “… I intend to do such deeds with it
that you may consider yourself most fortunate to have won the right to
see them. For you will witness things which will scarcely be credited.”

Conduct an internal and external environmental analysis, and a supply chain analysis for your proposed new division and its business model.

Create a SWOT table summarizing your findings. Your environmental analysis should consider, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

External forces and trends considerations:

• Legal and regulatory
• Global
• Economic
• Technological
• Innovation
• Social
• Environmental
• Competitive analysis

Internal forces and trends considerations:

• Strategy
• Structures
• Processes and systems
• Resources
• Goals
• Strategic capabilities
• Culture
• Technologies
• Innovations
• Intellectual property
• Leadership

Write a synopsis of no more than 1,050 words in which you analyze relevant forces and trends from the list above. Your analysis must include the following:

• Identify economic, legal, and regulatory forces and trends.
• Critique how well the organization adapts to change.
• Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.

Identify issues and/or opportunities:

• Identify the major issues and/or opportunities that the company faces based on your analysis.
• Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
• Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

Format your paper consistent with APA guidelines.

Absolutely no plagiarism, must be original and very thorough. Please make sure everything is followed in the question and the grading rubric. Assigned reading articles are attached but also must include other academic relevant resource, minimum of 4 reference and 3 should be outside academic relevant resources. Must include intext citations.

Question: Please learn everything you can about your assigned company- (company that was assigned was Facebook) –its distribution practices, its employees, its organization, its customer and clients and their thoughts on the company, etc.

Once you have completed your research, please prepare a detailed Company Profile summarizing all of the essential information uncovered about this company. This briefing should be easy to read, to the point, and very professional. It should be between 4 pages long, double-spaced. Please include references in APA format. In addition to library sources, internet sources may be used for this assignment.

Grading Rubric

Criteria	Ratings	Pts
This criterion is linked to a Learning Outcome Company Research	30.0 pts Assignment demonstrates excellent use of a wide variety of sources for company research. These may include internet sources, industry analysts, customer and supplier comments, company website, data base information, etc. The sources are properly cited and the information well summarized.	30.0 pts
This criterion is linked to a Learning Outcome Content and Development	30.0 pts Content is very comprehensive and well presented. The structure of the presentation covers all of the recommended topics indicated in the assignment and in the readings. There is no repetition between sections and the logic of the document is clear. The company’s strategic positioning and aims are well understood.	30.0 pts
This criterion is linked to a Learning Outcome Length, Sentence Structure, Grammar, Spelling and APA Form and Style	30.0 pts Sentences are structured correctly. There are no grammatical or spelling errors. The assignment respects assignment guidelines and uses proper APA form and style, where appropriate.	30.0 pts
This criterion is linked to a Learning Outcome Timely Submission	10.0 pts Assignment is submitted on a timely basis.	10.0 pts