Review “MKT-607 – Marketing Management: The Marketplace Simulation” to prepare for participating in the Marketplace Live simulation.

Balanced Scorecard’s are evaluated after Quarter 8 results are recorded.

The simulation requires that students develop a strategic focus based upon market research. An analysis of market research will allow students to identify target markets, select geographic sales offices, design brands (personal computers), and develop pricing and advertising. The simulation is designed as a start-up company’s market entry into a new market, in this case personal computers sold on a business to business (i.e., not to the consumer) market.

There are 8 decision periods, effectively quarterly periods over a 2-year time frame. The first year (i.e., the first 4 quarters) is used to assess the market, develop a strategy, and test marketing tactics. The second year (the next 4 quarters) calls for a full market rollout.

Teams and individuals are evaluated using a “balanced scorecard” unique to Marketplace Live but consistent with a balanced scorecard approach used in business today.

Quarter 8 is the final set of decisions for the second year of business. Start by taking a look at how well you did in the previous quarter. In addition, your competition is likely to have made a number of adjustments in their strategy as well. You should see if they have become a stronger or lesser threat.

Submit your Balanced Scorecard and Quarter 8 Decisions. (Note: Your Final Report to the Board will be due by the end of Topic 8.)

You are not required to submit this assignment to Turnitin.

Sampling and Collecting Quantitative and Qualitative Data

It is often not possible or practical to study an entire population, so researchers draw samples from which they make inferences about a population of interest. In quantitative research, where generalization to a population is typically valued, a researcher’s ability to make such inferences is only as good as the sampling method she or he uses to obtain the sample. Although generalization is typically not a goal in qualitative research, sampling is no less important. Indeed, for quantitative, qualitative, and mixed methods research, sampling is a critical aspect of the research process.

With a sampling strategy in mind, attention then turns to collecting data from the sample. Specific methods of data collection produce specific types of data that will answer particular research questions, but not others; so here, too, as covered in previous weeks, the research questions inform the type of data that are needed (numerical or non-numerical) and how the data will be obtained (e.g., interviews, experiments, document analysis, surveys, observations).

For this Discussion, you will consider sampling strategies. You will also explore the strengths and limitation of various methods of data collection and their ethical implications. Last, you will consider measurement reliability and validity in the context of your discipline.

With these thoughts in mind,  If your last name starts with M through Z, use Position B.

Position B: Nonprobability (or purposive) sampling represents the best method for selecting research participants.

Post by Day 4 a restatement of your assigned position. Defend your position with examples and support from the scholarly literature. Next, select a method of data collection and briefly explain its strengths and limitations. Then, identify a potential ethical issue with this method and describe a strategy to address it. Last, explain the relationship between measurement reliability and measurement validity using examples from your discipline.

Be sure to support your Main Issue Post and Response Post with reference to the week’s Learning Resources and other scholarly evidence in APA Style.

Read a selection of your classmates’ postings.

Respond by Day 6 to a classmate who was assigned the opposite position by further supporting or respectfully countering his or her position.

Resources

3 Articles are below

Choose either a fictional or already existing health care policy which you would like to see implemented or changed. Imagine that you have been given an opportunity to meet with a legislator to obtain support for your position or to influence his or her own policy decisions.

Read the Writing Policy Position Papers document from The Business Advocacy Fund.

Create a 1,400- to 2,100-word policy position paper to support your position on your chosen health care policy. Be sure to keep the following in mind:

• You are trying to convince them of the validity and necessity of your policy proposal.
• You are showing the legislator your understanding of the policy development and implementation process and you understand the role that he or she plays throughout
• When you are providing your legislator with your information, be aware of the impact that special interest groups and other politics will have on the legislator’s decision. These factors will certainly impact the way that your proposal is received by the legislator.
• Consider the relationship of government to the creation of policy and describe how your legislator’s support will assist the creation of the policy for which you are lobbying.

In your policy position, you must address each of the following bullets. It is vital that you address them in relation to your chosen health care policy. For example, where is your policy at within the health policymaking process? What has been done and what still needs to be done? And what information is needed for the development of your policy? How does this differ from other policies being developed? Keep in mind those are only examples of how you may address the required bullets below in your policy position.

• Analyze the health policymaking process.
  • Consider the following:
    • How the policymaking process will impact the ability of your topic to become a successful policy
    • Which stage of the policy process will be the most difficult for your policy to pass, and why.
• Differentiate information needed for the development of health policy.
  • Consider the following:
    • What data and research indicate a need for the proposed policy.
    • What information you will present to the legislator and why this information will be selected.
• Differentiate key stakeholders and interest groups involved in health policymaking.
  • Consider the following:
    • Who the key stakeholders are and why they are important to your policy proposal.
    • What special interest group would support your policy and why you chose the group.
• Analyze the drivers of health policy formulation.
  • Consider the following:
    • What factors will drive the formulation of the policy and why these policies elevate the issue from a topic to an agenda item.
• Analyze the roles of legislative committees.
  • Consider the following:
    • What legislative committee(s) would be involved in reviewing your policy, their role, and how the structure of those committees might impact the success of your policy in the legislative stage.
• Analyze local, state, and federal roles in the development of health policy.
  • Consider the following:
    • How any prior policy attempts related to your policy, either at local, state, or federal levels, have impacted the development of your selected policy.
• Evaluate the impact of individuals and groups on the development of health policy.
  • Consider the following:
    • How either individual stakeholders or stakeholder interest groups have previously attempted to develop other policies like yours, and the impact of those efforts on the development of your policy.
• Evaluate the impact of advocacy methods on the development of health policy.
  • Consider the following:
    • The impact of prior advocacy methods with regards to your policy and why you feel these efforts have been either successful or unsuccessful.
• Contrast local, state, and federal policy implementation processes.
  • Consider the following:
    • Which level of government–federal, local, or state–would be primarily responsible for implementing your policy, and how the role of that level of government and differs from the roles of the other levels of government.
• Analyze the differing roles of public and private regulatory agencies as they relate to the implementation of health policy.
  • Consider the following:
    • Which public and/or private regulatory agency (or agencies) is responsible for implementing your policy and how that agency’s role would impact the implementation of your policy.
• Analyze the effect of current health policy on the health care environment.
  • Consider the following:
    • How the policy would impact the healthcare environment
    • What resources healthcare organizations would need devote to implementing the policy
    • How the proposed policy will impact the cost of delivering care (both short and long term)
    • How implementing the policy will impact the quality of patient care
    • What important tradeoffs might occur if the policy is implemented

Use appropriate references so your legislator may understand why he or she should support or adopt your position.

You are encouraged to include tables, graphics, and visuals where appropriate.

Cite any sources consistent with APA guidelines.

View http://www.businessadvocacy.org/dloads/fsWritingPo… for Policy Position Example

question # 1

What are the four common characteristics of Big Data and provide two examples.

The following requirements must be met to ensure full credit for this discussion:

• Your original post should be at least 200 words.

question # 2

What are the four common characteristics of BigData and provide two examples.

The following requirements must be met to ensure full credit for this discussion:

• Your original post should be at least 200 words.

question # 3

Utilization management has several basic components. Identify one of those components and discuss how it is used to manage cost of medical services. 300 WORDS

As a present for doing so well in your finance class, your uncle has offered you a choice: He will give you either a zero coupon long term bond or a short term bond that pays coupon payments. Which would you choose and why (think about risk)?

Requirements:

• Your discussion board response should be approximately 200 words. APA format for all references is expected – at the very least, your textbook should be listed as a reference for your discussion board posting. Your initial discussion board response is due no later than Saturday at midnight Eastern Time.

QUESTION # 4

“Discuss the role of a follower. Why do you think so little emphasis is given to followership compared to leadership in an organization?”

200 WORDS

Your Personal Essay should address why you selected pharmacy as a career and how the Doctor of Pharmacy degree relates to your immediate and long

Your Personal Essay should address why you selected pharmacy as a career and how the Doctor of Pharmacy degree relates to your immediate and long-term professional goals. Describe how your personal, educational, and professional background will help you achieve your goals. The personal essay is an important part of your application for admission and provides you with an opportunity for you to clearly and effectively express your ideas.

Do NOT personalize your essay for a particular pharmacy degree institution. You can NOT make any edits to your Personal Essay after you have e-submitted your completed application to PharmCAS.

You are encouraged to compose your essay in a text-only word processor (e.g., Notepad), review your essay for errors, then cut and paste the final version into the text box above. Click the Save button and then return to the Personal Essay to review the formatting of your text. You are limited to approximately 200 words formatting characters used in programs like Word (angled quotes, accents, special characters) will not display properly. Take care to review your final text and to make the necessary corrections to the format.