M3 Assignment 2 Submission

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Assignment 2: LASA 1 Business Unit Analysis Directions: Create a Feasibility Study for Harley-Davidson using the following outline: Part I: Differentiation Strategies The analysis of current strategy and competitor analysis you conducted last module impressed the senior vice president. She now needs you to delve into the brands and analyze them by conducting a business unit analysis and presenting your findings in a three-part PowerPoint presentation. Research the Harley-Davidson (H-D) Web site for each brand, and review the annual report for relevant details of the size, scope, target market, services and amenities, and other salient points of differentiation. Include these details in Part I of your PowerPoint presentation. From the research and analysis of the business units, identify: A description of each brand that provides a clear picture of the brand and its place in the overall portfolio of Harley-Davidson. The target market of each brand. How the brands are alike and how they differ. A preliminary analysis of any gaps that exist in the portfolio that might lead to opportunities to add to the brands. Your analysis of possible merger/acquisition/joint venture possibilities and what would be achieved or accomplished through the merger/acquisition/joint venture. Part II: SWOT Analysis Perform a SWOT analysis for Harley-Davidson and include this information in Part II of your PowerPoint presentation. Based on the internal analyses of the SWOT analysis, assess the functional areas, resources, capabilities, and strengths H-D possesses. Please be sure to cover the following functional areas in your assessment: Marketing: New product development, integrated marketing planning, marketing communications, and building customer loyalty. Operations: Quality, service, and consistent execution. Human Resources: Hiring, training, developing talent, and performance planning. Avoided lawsuits and bad PR due to its hiring practices. Is ethical in its HR practices. Executive Leadership: Industry knowledge and experience, vision about where the industry is heading, and strategy execution. Supply Chain Optimization: Strategic sourcing of input, vendor management, integrated IS, and joint forecasting with suppliers. Corporate Responsibility and Ethics: Concern for corporate citizenship and the environment. Present any potential ethical concerns as well. Safety and Quality: How the motorcycle industry is dealing with safety and quality issues. Part III: Growth and Profitability StrategiesIn addition, the executive board is interested in your ideas about bold strategies for the future. The strategies you recommend will have to contribute to growth and profitability, as outlined in the Annual Report.You will want to pay special attention to exploring vertical integration, strategic alliances, and the internal growth of new brands entering new geographic markets, and/or additional acquisitions.Consider the following: Is Harley-Davidson, Inc., (H-D) competing in the right businesses, given the opportunities and threats present in the external environment? If not, how can H-D realign its diversification strategy to achieve a competitive advantage? This may include additional diversification to take advantage of opportunities such as further vertical integration. Is the corporation managing its portfolio in a way that creates synergy among its businesses? If so, what additional businesses should it consider adding to its portfolio? After you have reviewed the growth and profitability strategies, create a list of possible strategies to present a full range of ideas. Part III of your presentation should include your complete list—all potential ideas—for the senior vice president. This is your chance to be creative. Next, rank your ideas from best to worst. To do this, keep in mind several things such as fit with current strategy, resources and capabilities, and difficulty of execution. For each of your top five ideas, add the following: Briefly describe the strategy. Why you picked it as one of the top five. Think about such things as: Does the strategy build on current competencies and foster horizontal relationships among brands? In other words, what can be leveraged or shared? What are the pros and cons of this strategy? Your PowerPoint Feasibility Study presentation will also include slides pertaining to the following assessments: Part I: Identification of size, scope, target market, services, amenities, and points of differentiation. Part II: SWOT analysis that includes marketing, operations, human resources, executive leadership, supply chain optimization, corporate responsibility, ethics, safety, and quality. Part III: Growth and profitability strategies, including your top five strategic ideas and support. Submit the PowerPoint Feasibility Study presentation to the senior vice president so that she can review the alternatives and provide you with feedback about your ideas. Submit your presentation to the Submissions Area by the due date assigned . Assignment 3 Grading Criteria Maximum Points Assignment Components Describe Harley-Davidson’s brand, including its target market, how the brands differ, business units, and its place in the overall portfolio of H-D. 16 Identify opportunities to add to the brands based on current gaps in the portfolio. 20 Assuming H-D participates in a merger, select a strategy and discuss the benefits of the strategy for H-D. 24 Provide a SWOT analysis on H-D’s functional areas: Marketing, Operations, HR, and Executive Leadership. 32 Provide a SWOT analysis on H-D’s functional areas: Supply Chain Optimization, Corporate Responsibility & Ethics, and Safety & Quality. 32 Recommend growth and profitability strategies for H-D. Rank and describe your top five options for the Sr. VP. Include a justification. 32 Presentation Standards Organization (12) Usage and Mechanics (12) APA Elements (16) Style (4) 44 Total: 200

1. In the 1970s and 1980s Sam Palmisano states that IBM was organized as a classic multinational enterprise. What does this mean? Why do you think IBM was organized that way? What were the advantages of this kind of strategic orientation? 2. By the 1990s the classic multinational strategic orientation was no longer working well for IBM. Why not? 3. What are the strategic advantages to IBM of its globally integrated enterprise strategy? What kind of organizational changes do you think had to be made at IBM to make this strategy a reality? 4. In terms of the strategic choice framework introduced in this chapter, what strategy do you think IBM is pursuing today?

repare a feasibility study based on a scenario of your choice.

• SCENARIO

  You have been asked by the CEO of your organization to propose a project or program to address a specific need, and to develop a feasibility study to determine if the proposed project or program should be undertaken.

  YOUR ROLE

  You are a department leader in the organization.

• REQUIREMENTS

  Complete each section of the feasibility study as completely as possible, and support with relevant evidence. The length of your feasibility study will depend largely on the project or program you are proposing to address the need of your organization. Be sure that each section is fully addressed.Your feasibility study should:

  • Provide relevant information on the organization (Section I).
  • Analyze the objectives of the proposed program (Section II).
    • Explain why you are proposing the program.
      • Where does it fit within the organization?
      • What systems will be affected by it?
      • What systems issues will it address?
    • Explain how both patients and the organization will benefit from implementing the proposed program.
    • Provide evidence that the program is needed.
  • Explain the value of the program (Section III).
    • How well does it align to the organization’s mission?
    • How well does it fit with existing programs and services?
    • Do competitors offer something similar? If so, how will your program give your organization a competitive advantage?
  • Analyze the potential financial and economic issues of implementing the program (Section IV).
    • Identify any economic issues that could affect the success of the program.
    • Explain how your program could affect the local economy (both positively and negatively).
    • Identify possible funding sources.
    • Estimate the cost of implementing and maintaining your program.
  • Analyze the marketing issues associated with your program (Section V).
    • Explain how your program may affect the existing marketing approach.
    • Explain how your program will meet the needs of the target market demographic.
    • Explain how you will differentiate your program from those of competitors.
  • Determine how the program may affect the entire organization (Section VI).
    • Are there regulatory or policy implications?
    • Will new licenses or certificates be required for the organization or staff members?
    • Will the program affect the tax status of the organization?
    • How might the program affect liability and risk management?
    • Do you have enough space for the program?
    • Do you have evidence to support the effectiveness of the program?
  • Recommend a course of action based on the information in the feasibility study.
    • How does your recommendation reflect ethical decision making?

  DELIVERABLE FORMAT

  The feasibility study is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.Organize your document using this structure:

  • Title page. (What is the title of your proposed program?)
  • Executive summary. (Many executives require an executive summary for projects of this type. The summary is written last, but becomes the first section of the feasibility study and provides an overview of the goals and objectives, summarizes the key points supporting the need, summarizes the key points supporting your proposed program, and includes your conclusion and recommendations.)
  • Feasibility study.
  • References page.
    • APA-formatted references.
  • Written using language appropriate for an executive audience.

  EVALUATION

  By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:

  • Competency 1: Analyze how economic, legal, regulatory, and policy factors influence the organization and financing of health care delivery systems.
    • Provide relevant information on an organization.
    • Analyze the potential financial and economic issues associated with implementing the proposed program.
    • Analyze the marketing issues associated with the proposed program.
  • Competency 2: Analyze relationships between elements of a health care system and organizational goals.
    • Explain the value of a proposed program.
  • Competency 3: Analyze how health care systems influence decision making within health care organizations.
    • Analyze the objectives of a proposed program for an organization.
    • Determine how the proposed program could affect the organization.
  • Competency 4: Communicate health care management needs, opportunities, and strategies with multiple stakeholders.
    • Recommend an ethical and evidence-based course of action.
    • Correctly format citations and references using current APA style.
    • Write content clearly, logically, and in a manner appropriate for the target audience.

  Your faculty will use the scoring guide to review your deliverable as if they were your CEO. Review the scoring guide prior to developing and submitting your assessment.

1. What is one of the weakness of the Cultural Relativist argument.
   

   	a.	It does not account for social values
   	b.	It makes all social values morally equivalent.
   	c.	It is based on a belief in God.
   	d.	It does not allow for tolerance.

2 points

QUESTION 2

1. According to the Social Contract theory, ‘Reciprocity’ is defined as:
   

   	a.	The rules that rational self-interested people will accept only if they benefit the minority.
   	b.	The virtues we need to cultivate a just society
   	c.	The rules that rational self-interested people will accept only on the condition that others accept them as well.
   	d.	none of the above

2 points

QUESTION 3

1. According to Hobbes, the reason we usually obey the law and moral rules is because:

   	a.	the steady commitment to act only out of duty.
   	b.	the happiness of the common good.
   	c.	it is in our rational self-interest.
   	d.	moderation and balance.

2 points

QUESTION 4

1. One of the major strengths of the Social Contract theory is:
   

   	a.	justifies human feelings about right and wrong.
   	b.	All of the above.
   	c.	justifies civil disobedience.
   	d.	justifies the content of basic moral rules.

2 points

QUESTION 5

1. One of the strengths of the Cultural Relativists argument is ______________________________________________

   	a.	it promotes selfishness
   	b.	promotes tolerance
   	c.	it tells us that certain cultures are superior to other cultures
   	d.	provides clear criteria for determining right from wrong

2 points

QUESTION 6

1. What are the two minimal requirements for a sound Ethical theory?

   	a.	Impartiality and feelings
   	b.	Values and norms
   	c.	Impartiality and Rational consistency
   	d.	Rational consistency and happiness

2 points

QUESTION 7

1. According to Hobbes, moral rules are ‘right’ if they ____________________________________.

   	a.	secure fair terms of social cooperation.
   	b.	None of the above.
   	c.	justify inequality among social classes.
   	d.	promote the will of God.

2 points

QUESTION 8

1. The creator of the Social Contract theory of Ethics is:

   	a.	Aristotle
   	b.	Thomas Hobbes
   	c.	Thomas Aquinas
   	d.	David Hume

2 points

QUESTION 9

1. Hume argues that we can derive an “ought”/moral value from an “is”/fact.
   

   	a.	False
   	b.	True

2 points

QUESTION 10

1. The word moral comes from a Latin root meaning custom, manner, or conduct.

   	a.	True
   	b.	False

2 points

QUESTION 11

1. Complete the following syllogism:1) All philosophy professors watch Seinfeld2) John is a philosophy professorTherefore______________________________________

   	a.	John watches TCM
   	b.	John watches Seinfeld
   	c.	Seinfeld is a philosophy professor.
   	d.	John is a philosophy professor.

2 points

QUESTION 12

1. For the Subjectivists, morality is a matter of _____________and not _____________________.

   	a.	Cultural norms and not feelings
   	b.	Feelings and not facts.
   	c.	Facts and not feelings
   	d.	Consequences and not motives

2 points

QUESTION 13

1. The English word “Ethics” derives from Greek roots meaning __________.

   	a.	love of wisdom
   	b.	none of these
   	c.	wise person
   	d.	ethos-social custom

2 points

QUESTION 14

1. The belief that values reflect the preferences and customs of a given culture is known as

   	a.	moral relativism
   	b.	individual relativism
   	c.	preferential relativism
   	d.	cultural relativism

2 points

QUESTION 15

1. What is the name of the professor who is teaching this on-line Ethics class?

   	a.	John S. Mill
   	b.	Petar Drakulich
   	c.	John Fruncillo
   	d.	John Finnis

2 points

QUESTION 16

1. Ethical questions are questions that:

   	a.	concern the nature of a good life
   	b.	concern the meaning of life
   	c.	concern the nature of justice, good/evil and right and wrong
   	d.	all the above
   	e.	none of the above

2 points

QUESTION 17

1. One weakness of the Ethical Subjectivist argument is:

   	a.	ignores God’s will
   	b.	based on facts
   	c.	cannot resolve disagreements
   	d.	none of the above

2 points

QUESTION 18

1. According to Hobbes, human nature is _____________________ and ___________________________.

   	a.	fallible and sinful.
   	b.	self-interested and irrational.
   	c.	free and benevolent.
   	d.	self-interested and rational.

2 points

QUESTION 19

1. According to the Social Contract theory, when Gandhi practiced civil
   Disobedience, he was morally a)_______________ because the British laws violated the
   condition of b)______________________________ against the Hindi people.
   

   	a.	a) right b) compassion
   	b.	a) wrong b) legal statues
   	c.	a) right b) principle of reciprocity
   	d.	a) wrong b) principle of reciprocity

2 points

QUESTION 20

1. What is one of the strengths of the Divine Command theory?
   

   	a.	It provides objective criteria for determining ‘right’ from ‘wrong’
   	b.	It provides subjective criteria for deciding what is ‘right’ and ‘wrong’
   	c.	It claims that God’s will is mysterious and unknowable
   	d.	It is socially useful for the faithful of each religious tradition

2 points

QUESTION 21

1. According to Thomas Aquinas and the theory of Natural law, moral rules are derived from:

   	a.	our conscience
   	b.	superstition
   	c.	Laws of nature
   	d.	shared opinion’s

2 points

QUESTION 22

1. According to Hume, the true basis of morality is found in:

   	a.	Sympathy
   	b.	Facts
   	c.	Reason
   	d.	Religion

2 points

QUESTION 23

1. According to Ethical Subjectivism, so long as we sincerely report our feelings we must always bemorally _________________, even if our statement is based on ignorance or hatred.

   	a.	wrong
   	b.	none of the above
   	c.	flexible
   	d.	Right

2 points

QUESTION 24

1. According to Hobbes, the state of nature is characterized as ______________________________________.

   	a.	occupied by noble savages who live in relative isolation from each other
   	b.	peaceful but lacking laws to protect our rights
   	c.	a war of all against all
   	d.	a place of moral virtue

2 points

QUESTION 25

1. 1. Hume argues that we praise benevolent acts because they are:

   	a.	conceptual truths
   	b.	socially useful
   	c.	empirical truths
   	d.	pleasing to God

2 points

QUESTION 26

1. According to Cultural Relativism, a moral standard is true if:
   

   	a.	none of the above
   	b.	All cultures are committed to it.
   	c.	A society is committed to it.
   	d.	no culture believes it.

2 points

QUESTION 27

1. What is one strength of the Cultural Relativist argument?
   

   	a.	It encourages us to regard our moral values as superior to other cultures.
   	b.	It provides universal standards for deciding what is right and wrong
   	c.	It allows us to rationally settle moral disagreements.
   	d.	It promotes tolerance

2 points

QUESTION 28

1. Which Ethical theory states that moral values are not the creation of humans, but the creation of God?
   

   	a.	Subjectivism
   	b.	Divine Command
   	c.	Cultural Relativism
   	d.	Ethical egoism

2 points

QUESTION 29

1. 1. What is one of the weaknesses of the Divine command theory?

   	a.	Cannot solve moral disagreements
   	b.	The worlds religions give contradictory messages about God’s will
   	c.	Provides objective moral standards for deciding right from wrong.
   	d.	None of the above

2 points

QUESTION 30

1. According to Hobbes, all humans are naturally ____________________________.
   

   	a.	motivated to act for the common good.
   	b.	self-interested.
   	c.	compassionate and kind.
   	d.	sinful.

2 points

QUESTION 31

1. If an Ethical argument has 4 premises and 2 conclusions can it be a logically valid Argument?

   	a.	No
   	b.	yes

2 points

QUESTION 32

1. The weaknesses of the Divine Command theory are _________________________________________.

   	a.	God may not exist
   	b.	All of the above
   	c.	God has communicated his message in contradictory ways through the various faith traditions
   	d.	God’s will seems arbitrary and lacking in reasons.

2 points

QUESTION 33

1. According to the Social Contract theory of morality, moral rules exist to:

   	a.	promote social conflict.
   	b.	provide mutual social benefit from unequal terms of cooperation.
   	c.	justify the rule of the strong over the weak.
   	d.	provide mutual social benefit from fair terms of cooperation.

2 points

QUESTION 34

1. According to Hume, we value acts of kindness and charity because___________________________________________.

   	a.	they are sincere subjective feelings
   	b.	they are socially useful for promoting happiness for the greatest number of people
   	c.	they fulfill God’s commands
   	d.	they are cultural conventions

2 points

QUESTION 35

1. 1. According to Thomas Aquinas, an act is morally good if it fulfills:

   	a.	none of the above
   	b.	a natural purpose
   	c.	communal need
   	d.	human pleasure

2 points

QUESTION 36

1. In a)____________________________ universally true moral standards are not possible, while in b)_________________________theory universally true moral standards (objective) are necessary

   	a.	a) Cultural Relativism b) Divine Command
   	b.	a) Ethical Subjectivism b) Cultural Relativism
   	c.	a) Divine Command b) Ethical Subjectivism
   	d.	a) Divine Command b) Social Contract Theory

2 points

QUESTION 37

1. According to Ethical Subjectivism, if we say ‘abortion is wrong’ this judgment refers to:
   

   	a.	All of the above
   	b.	Feelings
   	c.	Facts
   	d.	actions

2 points

QUESTION 38

1. According to chapter 2 in our text, the theory of Cultural Relativism may not be true, because there are ___________________ shared by all cultures.

   	a.	none of these
   	b.	Universal values
   	c.	beliefs in God
   	d.	Shared genetic code

2 points

QUESTION 39

1. What ethical theory argues that we always act out of a rational self-interest?
   

   	a.	Ethical Egoism
   	b.	The Social Contract Theory
   	c.	Cultural Relativism
   	d.	Divine Command Theory

2 points

QUESTION 40

1. Which Ethical theory states that all moral codes are equivalent and no moral code is ‘better’ than another?

   	a.	The Social Contract Theory
   	b.	Cultural Relativism
   	c.	The Divine Command Theory
   	d.	The Natural Law Theory of Aquinas

2 points

QUESTION 41

1. Although a sound moral argument can have many premises, how many conclusions can it have?

   	a.	One
   	b.	It depends on the number of premises.
   	c.	As many as you like
   	d.	Two

2 points

QUESTION 42

1. 1. According to Thomas Aquinas, an act is morally good if it fulfills:

   	a.	social custom
   	b.	pleasure
   	c.	none of these
   	d.	a natural purpose

2 points

QUESTION 43

1. According to Subjectivism, if Matt says homosexuality is morally permissible and Jerry says it is morally wrong, this means that right and wrong reflect:
   

   	a.	A religious code
   	b.	Feelings of approval and disapproval
   	c.	Facts about homosexuality
   	d.	The dominant social norms

2 points

QUESTION 44

1. According to the first chapter of our text, “The Elements of Moral Philosophy”, impartiality is essential to a sound moral theory because:

   	a.	none of the above
   	b.	There should be no moral rules against treating people arbitrarily.
   	c.	We ought to obey the will of God in all of his commands.
   	d.	We ought to treat everyone’s interests alike-your interests are not more important than mine and vice versa.

2 points

QUESTION 45

1. For the Divine command theory, what is right and wrong is determined by:
   

   	a.	Happiness for the greater good
   	b.	A societies shared commitment to a moral value
   	c.	personal opinion
   	d.	God’s commands/will

2 points

QUESTION 46

1. In chapter 2 of our text, we found that contrary to the claims Cultural Relativism there are universal values shared by all cultures. Identify one of these universal values.

   	a.	Love of God
   	b.	Respect for elders
   	c.	Cremation of the dead
   	d.	The prohibition against murder

2 points

QUESTION 47

1. According to Social Contract theory, the main reason we obey moral rules is because:

   	a.	we must always maximize the happiness of the greatest number of people.
   	b.	we must always do unto others as others do unto us.
   	c.	we benefit from living in a place where the rules are accepted.
   	d.	we have a natural feeling of compassion for one another.

2 points

QUESTION 48

1. Which Ethical theory states that moral values are not the creation of humans, but the creation of God?

   	a.	Divine Command Theory
   	b.	Ethical Egoism
   	c.	Cultural Relativism
   	d.	Social Contract Theory

2 points

QUESTION 49

1. Hobbes argues that we are motivated by _________________________ in the formation of a social contract.
   

   	a.	wisdom
   	b.	Self-interest
   	c.	Kindness
   	d.	Altruism

2 points

QUESTION 50

1. According __________________________________, all moral codes are morally equivalent and moral progress is impossible.

   	a.	The Divine Command Theory
   	b.	Cultural Relativism
   	c.	Natural Law Theory
   	d.	Social Contract Theory

Imagine that you are a financial manager researching investments for your client that align with its investment goals. Use the Internet or the Strayer Library to research any U.S. publicly traded company that you may consider as an investment opportunity for your client. (Note: Please ensure that you are able to find enough information about this company in order to complete this assignment. You will create an appendix, in which you will insert related information.)

The assignment covers the following topics:

• Rationale for choosing the company for which to invest
• Ratio analysis 
• Stock price analysis
• Recommendations

Write a ten to fifteen (10-15) page paper in which you:

1. Provide a rationale for the U.S. publicly traded company that you selected, indicating the significant factors driving your decision as a financial manager.
2. Determine the profile of the investor for which this company may be a fit, relative to that potential investor’s investment strategy. Provide support for your rationale.
3. Select any five (5) financial ratios that you have learned about in the text. Analyze the past three (3) years of the company’s financial data, which you may obtain from the company’s financial statements. Determine the company’s financial health. (Note: Suggested ratios include, but are not limited to, current ratio, quick ratio, earnings per share, and price earnings ratio.)
4. Based on your financial review, determine the risk level of the company from your investor’s point of view. Indicate key strategies that you may use in order to minimize these perceived risks.
5. Provide your recommendations of this stock as an investment opportunity. Support your rationale with resources, such as peer-reviewed articles or material from the Strayer Library.
6. Use at least seven (7) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Use this template APA_Template_With_Advice_(6th_Ed) .doc