Using the required resources presented in this module as well as your own expertise and research, address the following situation:

While attending an industry leadership international trade reception with your chief executive officer (CEO), you overhear a large U.S. multinational CEO say the following at an industry leadership cocktail party: “Even for the BoP countries, the middle class is middle class everywhere, and they tend to emulate the U.S. middle class, anyway.” Later at dinner, your CEO asks if you agree with the executive’s sentiments, noting “after all, we all want the same things out of life, don’t we?” You decide it would be better to draft an email to explain your view.

In your initial discussion post, draft an email to the CEO that explains the BoP market space versus developed economy global markets. Inform your boss about how a global middle class is forming. Do you feel that the STP process must be adapted to the BoP markets? What about adapting to a “middle class”? In your answer, contrast the segmentation, targeting, and positioning of a consumable product in a BoP or emerging market that is typically sold to U.S. middle class consumers and is also sold in a BoP market. Examples might be gourmet coffee, a box of Tide, anti-aging cream, or even ice cream.

As you review your peers’ submissions, extend and enhance the conversations by introducing alternative segmentation, targeting, and positioning criteria that may challenge or support your peers’ rationales while you further discuss if there really is an emerging middle class that is the same as in the United States.

To complete this assignment, review the Discussion Rubric document.

Chapter 13 discussed managing complex systems and chapter 15 introduced the advantages of visual decision support. Discuss how you would combine the two concepts to create visualizations for an ABM-Based Gaming simulation for policy making. First, describe what specific policy you’re trying to create. Let’s stick with the SmartCity scenario. Describe a specific policy (that you haven’t used before), and how you plan to use ABM-Based Gaming to build a model for simulate the effects of the policy. Then, describe what type of visualization technique you’ll use to make the model more accessible. Use figure 15.9 and describe what data a new column for your policy would contain.

To complete this assignment, you must do the following:

A) Create a new thread. As indicated above, discuss how you would combine the two concepts to create visualizations for an ABM-Based Gaming simulation for policy making. First, describe what specific policy you’re trying to create. Let’s stick with the SmartCity scenario. Describe a specific policy (that you haven’t used before), and how you plan to use ABM-Based Gaming to build a model for simulate the effects of the policy. Then, describe what type of visualization technique you’ll use to make the model more accessible. Use figure 15.9 and describe what data a new column for your policy would contain.

IMPORTANT NOTE REGARDING WORD LIMIT REQUIREMENTS:

Please note that each and every assignment has its own word limit.

Describe the key characteristics and principles of ecological models of health behavior. How do these models differ from individual and interpersonal models of health behavior? What are some strengths and limitations of ecological models? Provide an example of the application of an ecological model to health behavior from the research literature. Is there another model or theory that could also be appropriate for the health behavior described in your example? Why or why not?

PLEASE ANSWER ALL SIX QUESTIONS IN THEIR INDIVIDUAL PARAGRAPHS AND MAKE IT COHESIVE AND TRY TO INCORPORATE THE READINGS BELOW

PLEASE add the links/sites below to the reference list if you use any of these readings and make sure everything is in proper APA format.

https://apastyle.apa.org/learn/quick-guide-on-refe…

Read Chapter 3 in Health Behavior: Theory, Research, and Practice.

URL:

http://www.gcumedia.com/digital-resources/wiley-and-sons/2017/health-behavior_theory-research-and-practice_ebook_5e.php

Read “Social Ecological Model,” located on the Centers for Disease Control and Prevention (CDC) website.

URL:

https://www.cdc.gov/cancer/crccp/sem.htm

Read “The Social-Ecological Model: A Framework for Prevention,” located on the Centers for Disease Control and Prevention (CDC) website.

URL:

https://www.cdc.gov/violenceprevention/overview/social-ecologicalmodel.html

Read “Applying the Ecological Model of Behavior Change to a Physical Activity Trial in Retirement Communities: Description of the Study Protocol,” by Kerr et al., from Contemporary Clinical Trials (2012).

URL:

http://www.sciencedirect.com.lopes.idm.oclc.org/science/article/pii/S1551714412001991

Read “Developing and Applying a Socio-Ecological Model to the Promotion of Healthy Eating in the School,” by Townsend and Foster, from Public Health Nutrition (2011).

URL:

https://www.cambridge.org/core/services/aop-cambridge-core/content/view/A14E062B05EB07C95A2953708BC5355D/S1368980011002655a.pdf/developing_and_applying_a_socioecological_model_to_the_promotion_of_healthy_eating_in_the_school.pdf

Read “Translating the Socio-Ecological Perspective into Multilevel Interventions: Gaps Between Theory and Practice,” by Schölmerich and Kawachi, from Health Education and Behavior (2016).

URL:

http://journals.sagepub.com/doi/pdf/10.1177/1090198115605309

Read “Bridging the Gaps: An Early Integrated Support Collaborative for at Risk Mothers in Rural Maine,” by Morton, Withers, Konrad, Buterbaugh, and Spence, from Work: A Journal of Prevention Assessment and Rehabilitation (2015).

URL:

https://lopes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=103783442&site=eds-live&scope=site

Read “Prevention of Unhealthy Weight in Children by Promoting Physical Activity Using a Socio-Ecological Approach: What Can We Learn From Intervention Studies?” by Kellou, Sandalinas, Copin, and Simon, from Diabetes and Metabolism (2014).

URL:

http://www.sciencedirect.com.lopes.idm.oclc.org/science/article/pii/S1262363614000299

MUST have at least three citations with the page numbers and three references in APA format and all questions clearly answered in paragraphs.(The List of References should not be older than 2016 and should not be included in the word count.)

Be sure to support your postings and responses with specific references to the Learning Resources.

It is important that you cover all the topics identified in the assignment. Covering the topic does not mean mentioning the topic BUT presenting an explanation from the context of ethics and the readings for this class

To get maximum points you need to follow the requirements listed for this assignments 1) look at the word/page limits 2) review and follow APA rules 3) create subheadings to identify the key sections you are presenting and 4) Free from typographical and sentence construction errors.

REMEMBER IN APA FORMAT JOURNAL TITLES AND VOLUME NUMBERS ARE ITALICIZED.

Pick an existing, medium or large sized company which has an on-ground as well as an online presence.

It should be a company which has published and available information in popular press/media.

You should have access to some personnel in the company’s IT department who would be willing to give you an hour of their time at least twice during the duration of the course, ideally at least in Week 2 and Week 6.

Feel free to utilize your own company where you are working or if you own a business. Spend time and thought on this and choose your company wisely!

Write a 350- to 700-word (1- to 2-page) description of the company that includes the following:

· Its name· Size· Employees· Products and services· Markets and consumers

Generate between 3 to 5 critical business problems for your company which could be better solved using technology solutions.

Explore and present the “intersectional” identity of a catholic middle eastern 21 year old woman that was born in the US. Think of some of the important elements of identity to represent graphically. Think in terms of teaching about her intersectionality and situatedness in society by illustrating who she is.

Choose 5 of the following axes to represent her intersectionality: one of them has to be race or ethnicity

-indigenity, race or ethnicity, social class, gender, and sexuality, religion

make it reflective, explain why those 5 were chosen

clarify how she would interpret values, norms, ideas, and structures that make her identities “real” as social constructions

accurately identify these values, ideas and structures, as well as synthesize across the axes to show how her situatedness in society affects her identity

discuss the axes in relation to each other

identify her position in relation to social normative positions or privileged and oppressed positions for her axes

-discuss her religion as a devout catholic

-discuss her being a part of a low income family, and is the first person in her family to go to college

-discuss the strictness of her immigrant parents (from iraq) and growing up being taught their traditional middle eastern values