Clearing the Air

Most people want to live in a clean environment. Marketing cleaning products involves tactics ranging from rationality and logic to emotions and instincts. Some companies use the simplest possible terms, as basic as calling bacteria “germs.” Advertisers use cartoons and simple diagrams to show how the product kills bad germs and makes things “sparkle.” At the other extreme are the more complex and scientific explanations regarding a product’s ability to clean things up.

In this context, the market for air purifiers has grown and developed in the past decade. Smaller items, such as air freshener sprays and plug-ins made by brands such as Glade, have been available for many years. Now, newer technologies, such as HEPA hydro-allergenic filtration, are available.

The Sharper Image has been a leader in the marketing of new air cleaning technologies. The company’s basic product and brand, the Ionic Breeze, has been sold through retail stores and Web sites and via infomercials and inbound telemarketing for many years.

One primary feature of all the Ionic Breeze products is silent operation. The Silent Electronic Propulsion technology made the original product the number-one air-cleaner brand in America. Through this silent air circulation technology, the company promises effective removal of airborne contaminants, reduction of common household odors, no filters to replace, low energy costs, an attractive design, ease of operation, and low maintenance.

Variations on the base model now include advancements such as the Germicidal version; the QUADRA; a smaller, plug-in bathroom version; and the new MIDI, which is smaller than earlier products. Other features associated with the Ionic Breeze are its OzoneGuard with PremAir catalyst, developed by BASF Catalysts LLC, which converts the byproduct ozone to oxygen.

Not surprisingly, competition has emerged. One of the new major players is Oreck, a company that gained fame and brand strength through its line of vacuums, which are lightweight, but powerful carpet cleaners. A logical brand extension would be into air filtration.

Oreck promotes products that kill viruses, bacteria, mold, and fungi. One major difference is that the Oreck model does move the air. In advertisements and promotional materials, the air clearers are demonstrated as being superior because of this feature. Product materials strongly emphasize the health benefits of cleaner air. Oreck air cleaners are also featured in infomercials, on Web sites, and through standard television advertising.

Both Oreck and Sharper Image note that the air inside a house often is much more polluted than the air outside. Consumers are warned that asthma, allergies, and respiratory illnesses or on the rise. Air cleaners are offered to help.

Now, many lower-priced air cleaners are also available through retailers such as Wal-Mart and Target. Consequently, consumers have a vast array of potential prices, product features, and promotional claims to consider when choosing an air cleaning product. The future of the air cleaning business appears to be either bright or cloudy, depending on one’s perspective, and consumers will undoubtedly see the number of options for methods to clear the air continue to rise.

Sources: Case based on information available at www.oreck.com and www.sharperimage.com.

(1) How would a consumer’s level of involvement, need for cognition, and level of shopping enthusiasm affect the purchase of an air filtration product?

(2) Explain how cognitive mapping could be used to demonstrate a consumer’s reaction to either the Ionic Breeze or the Oreck Air Cleaner.

(3) Which model best explains the evaluation of alternatives when it comes to air filtration products, the evoked set model, the multiattribute approach, or affect referral?

(4) Should air cleaner companies focus on fear, health, or other emotions to sell products? Explain.

A guy wire is used to support flagpoles in windy areas. These wires are anchored in the ground to provide constant stability. You need to replace the guy wire on a pole that is 20 feet tall.. The anchor point for this flagpole is 15 feet away from the base of the pole.

a. How long is the wire you need to purchase to replace the old wire?
b. You are also helping a friend determine the length of a guy wire for a 10-foot flagpole. The wire needs to be anchored 6 feet from the base of the pole. You can purchase guy wires in whole foot lengths only. Using your knowledge of perfect squares, estimate the length of wire you would need to complete the project. How much wire would be left over?

Discipline:

English

Type of service:
Essay

Spacing:
Double spacing

Paper format:
MLA

Number of pages:
2 pages

Number of sources:
0 source

Paper detalis:

Topic and Structure:

Character Evolution – Explain how a character from a novel, film,
television show, or another medium of your choice evolves—either good or
bad—from the beginning to the end of the story.

Your introduction will provide a brief synopsis of the story and then
smoothly transition into the last sentence of your introduction—the
thesis statement. Next, you will develop at least three body paragraphs,
each dedicated to one example (such as a scene) in your chosen medium
that serves as support for your thesis claim. Finally, you will compile a
conclusion paragraph that synthesizes your findings.

Creating the thesis statement:

Is your argument focused and meaningful in a way that it also offers a
clear-cut, but debatable point of view, which a reader might either
agree or disagree with? Avoid claims that are too obvious to the
readers—offer them a new idea! Remember, a thesis also serves as a map
for your essay, providing a promise of subtopics you will discuss in
your body paragraphs in the order in which they appear in your essay.

Sample thesis statement: In The Midnight’s Shadow, Charles Bellingham
begins as a lonely, self-loathing candle maker, but after he meets Miss
Charmaine, begins working for the king, and takes an understudy, he
transforms into a confident man who sees the townspeople and the kingdom
as a friendly and prosperous community.

Developing the body paragraphs:

The way you present your supporting evidence is just as important as the
evidence itself. When you create a body paragraph with the goal of
supporting a claim in your thesis, you want to include a balance of
research and/or examples with original material. In other words,
original material refers to discussions you develop that help explain
the connection between your research and/or examples and your thesis
claim. You don’t want to assume that your research and/or examples are
enough to prove your thesis—you want to inform your reader how and why
cited material serves the purpose you intend.

Therefore, begin each body paragraph with a topic sentence that affirms
your opinion. A topic sentence for the first body paragraph in a paper
with the thesis from above might say, “Miss Charmaine, ever so charming
in her ways, bumps into a scowling Mr. Bellingham, only to annoy him
further, but as he slowly raises his gaze to evaluate the source of this
unpleasantry, he is rather surprised to see a such a lovely creature
affectionately maintaining his stare, eliciting an intrigue that serves
as the first defining moment in Charles’ positive transformation.” Next,
follow up the topic sentence with more about this scene that serves as
the defining moment. Then, spend significant time explaining how the
events you just discussed prove your thesis. Finally, end the paragraph
with a concluding sentence that synthesizes your efforts.

Compiling the conclusion:

Lastly, compile a conclusion paragraph that summarizes your findings in a
new manner, using fresh language and perspective. Make sure to work in a
restatement of your thesis statement (but not a repetitive version) as
well as any other relevant ideas you present in the essay. You want your
conclusion to read like new information but without actually presenting
new arguments. In sum, synthesize instead of summarize.

Notes

· When you refer to events in your chosen medium, use literary present.

Format Requirements:

Header: Include a header in the upper left-hand corner of your writing assignment with the following information:

Your first and last name
Course Title (Composition I)
Assignment name (Character Evolution)
Current Date
Page Layout:

MLA style documentation (please see the tutorial in the course topic)
Last name and page number in upper-right corner of each page
Double-spacing throughout
Title, centered after heading
Standard font (Times New Roman or Calibri)
1″ margins on all sides
Save the file as .docx or .doc format
Length: This assignment should be at least 500 words. You must meet word
minimums for all essays in this course in order to have your
submissions graded.

Underline your thesis statement.

6) Stinkin’ Thinkin’ – (250 words paper)

Over the next 7 days, pay attention to:

• How often you say negative things
  • Complaining
  • “This sucks”, “this is dumb”, “I hate ______”, “FML”
• How often you think negatively of yourself:
  • “I’m fat”, “I’m ugly”
  • “I’m so dumb”, “I’ll never be successful”, “no one likes me”
• Each day, try to find at least one thing positive that happened or that you are grateful for. This could be anything from having a great best friend to seeing a cute dog on the way to class.

Paper: You needn’t be overly personal with the written portion. In short, what was this experience like? Were you surprised at your tendency to be a positive or negative person? If you found yourself being frequently negative, were you able to change your mindset once you noticed it?

It is important for organizations to be able to measure the effectiveness of their systems and the success of these, as well as the organization as a whole. In order to measure success an organization may have to look for deficiencies and ways to change or modify the structure to overcome deficiencies in order to achieve success. This assignment will address the ways to evaluate organizational effectiveness and success. Diagnosing deficient structures will be addressed along with methods of changing or modifying the organizational structure to cause efficiency and success.

General Requirements:

Use the following information to ensure successful completion of the assignment:

• Instructors will be using a grading rubric to grade the assignments. It is recommended that learners review the rubric prior to beginning the assignment in order to become familiar with the assignment criteria and expectations for successful completion of the assignment.
• Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.
• This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.
• You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center.

Directions:

Write a paper (1,000-1,250 words) that discusses the organization structure of an organization and how effectiveness and success are measured. Also, offer suggestions as to how the structure can be modified for efficiency and effectiveness. Be sure to address the following in your paper: 

1. Describe how technology affects the organization’s design, efficiency, and effectiveness.
2. Explain how contingency decision-making framework can be used to recommend the best organizational structural response to environmental uncertainty.
3. Identify the organization’s life cycle and recommend research-supported changes for improved efficiency and effectiveness.